MAM
Livspace launches digital campaign – #LivspaceYourSpace
MUMBAI: Livspace, India’s most admired home interiors brand, has launched its maiden brand campaign #LivspaceYourSpace. The all-digital campaign went live in key metros – Delhi NCR, Pune, Bengaluru, Mumbai, Hyderabad and Chennai – which house large catchments of working professionals looking to make homes for themselves.
Conceived and created by Tilt Brand Solutions, this campaign by Livspace captures its USP of bringing transparency, predictability and delight into the once-in-a-lifetime home interiors process by organizing the fragmented interiors ecosystem through technology. It depicts the behind-the-scenes reality of creating beautiful homes – from crumbling materials to unexpected finishes, disappearing contractors to creeping costs, through slice-of-life moments in the daily life of a young couple. These moments are relatable and capture the broad experience of a young professional making a home in India, and showcase the difference that Livspace – with proprietary technology and a three-sided marketplace of the best professionals in India – can bring to the home experience. The TVC will run on multiple platforms including SonyLiv, VOOT, TVF, YouTube, Instagram, Facebook, InShorts, and Hotstar. Livspace will also serve as the associate sponsor on Hotstar for the upcoming India-Australia cricket series.
Livspace chief marketing officer Kartikeya Bhandari commented “With growing exposure, Indians are investing money and effort in expressing their identities through their homes, which is a once-in-a-lifetime experience. Unfortunately, the absence of standardization and process makes home interiors a grueling, at best forgettable experience. With the home being a family’s most important environment, Indians deserve better, and that’s what Livspace offers. For our first campaign we wanted to showcase the pain points in a relatable manner, and show consumers that they can bring their desires to life in a delightful manner.”
Tilt Brand Solution chief creative and content officer Shriram Iyer commented “The more we interacted with the Livspace team, the more we were certain that we were going to be part of a journey that was going to fundamentally change India’s behavior when it came to doing up homes. Speaking to home-owners, the one thing that resonated right through is that doing up one’s dream home is easier said than done. There are many things that could go wrong and most usually do! Hence we chose to build our entire creative narrative around a young couple discovering the settling-in pains of their newly designed home. We used humor to enlighten audiences about the perils of getting their interiors designed by themselves instead of an expert. And then introduced Livspace as the expert which will deliver their dream home flawlessly and effortlessly – from start to finish!”
A fast-growing online interior design platform, Livspace offers a three-sided marketplace, connecting interior designers, vendors, and homeowners. Through a combination of data science, algorithms, and design, it creates a unique experience for homeowners, and scale the job of interior designers. Currently, Livspace serves nine metro areas in India, with a community of over 20,000 customers and over 3,500 interior designers.
Brands
Kwality Wall’s reports standalone losses following strategic HUL demerger
Ice cream major faces Rs 64 crore Ebitda loss amid commodity inflation and muted Q3 sales
MUMBAI: Kwality Wall’s (India) Limited (KWIL) has released its first set of financial results as a standalone entity, revealing a challenging start to its independent journey. Following its successful demerger from Hindustan Unilever Limited (HUL) on 1st December 2025 and its subsequent listing on 16th February 2026, the company is navigating a transition period marked by structural changes and high input costs.
For the quarter ended 31st December 2025, the company reported revenue of Rs 222 crores. Despite the revenue base, the bottom line was impacted by several factors, resulting in an Ebitda loss of Rs 64.2 crores. When calculated on a Pre-IND AS 116 basis, the Ebitda loss stood at Rs 83.8 crores.
Organic Sales Growth (OSG) declined by 6.5 per cent year-on-year during the quarter. Volume growth, however, saw a marginal increase of 1.2 per cent. The company reported a gross margin of 41.5 per cent. Additionally, exceptional expenses amounting to Rs 94 crores were recorded, primarily linked to non-recurring costs during the transition phase.
Performance across portfolios and channels was mixed. Within the impulse portfolio, brands such as Magnum and Cornetto recorded mid-single digit volume growth, indicating steady demand in on-the-go consumption. However, the in-home portfolio, which includes take-home packs, experienced muted consumption. The company is planning a relaunch of this category with improved offerings ahead of the 2026 season.
Quick commerce (Q-Com) continued to emerge as a strong growth driver, delivering robust double-digit growth during the quarter. Meanwhile, the company also expanded its physical distribution network by increasing the number of company-owned cabinets across markets.
Margin pressure during the quarter was driven by a combination of one-off factors and broader cost inflation. Gross margins were impacted by around 600 basis points due to trade investments made for stock liquidation. Additionally, cocoa price inflation contributed to another 400 basis points of pressure on margins.
Deputy managing director Chitrank Goel attributed the muted performance partly to prolonged monsoons and transitional challenges linked to the GST framework. Operating expenses also increased as the company invested in establishing its standalone supply chain, operational systems and corporate infrastructure following the demerger.
Looking ahead, the management remains focused on a volume-driven growth strategy. To restore profitability, the company has initiated a cost productivity programme aimed at reducing non-consumer-facing costs. It is also working on building regional manufacturing networks to optimise logistics expenses and improve operational efficiency.
The commodity outlook for the near term remains mixed. Dairy prices are expected to remain firm due to tight supply conditions and rising fodder costs. Sugar prices may also move higher following increases in the Minimum Selling Price (MSP). While cocoa prices have moderated recently, currency depreciation has offset some of the potential cost relief for the company.
