MAM
Tonic Worldwide launches TWIP – a video programming division
MUMBAI: Tonic Worldwide, an independent digital agency has announced the launch of (TWIP) Tonic Worldwide Intuitive Programming, an exclusive data driven video programming division which will enable brands leverage data better for creating snackable video content.
This follows the launch of Gipsi in 2019, the AI and HI driven research division at Tonic. TWIP is a video content practice which will be powered by Gipsi’s data driven dashboards and insights.
With more than thousands of pieces of content being discovered by a user across platforms on a daily basis, brands are struggling to get noticed and engaged. With the launch of TWIP, brands will be able to produce intent based content, which means content that consumers are looking for, rather than the other way around and content that will resonate with the TG.
Tonic Worldwide chief business officer Sudish Balan said, “These are rapidly changing times with video taking up most of the content in digital media. Campaign bursts by brands will have to be supplemented with a more consistent approach to get discovered when consumers are looking for the content and publish these videos almost on a daily and weekly basis. With TWIP, we intend to power brands with a consistent and continuous video led programming approach, which will be less expensive and generate more effective leads.”
Brands
LTTS CDO Narayanan Ramanathan steps down
Resignation effective 19 February, company cites personal reasons
CHENNAI: L&T Technology Services Limited announced the resignation of its chief delivery officer and senior management personnel Narayanan Ramanathan, marking a key leadership exit at the engineering services firm.
Ramanathan stepped down from his role, effective at the close of business on 19 February 2026, citing personal reasons. The company accepted the resignation the same day and duly filed all regulatory disclosures related to his cessation.
Based in Chennai, Ramanathan led LTTS’s Digital Products and Manufacturing Services (DPMS) business as a P&L head, overseeing multi-million-dollar operations and large-scale digital transformation programmes. His mandate covered Industry X.0, the Internet of Things, operational technology cybersecurity, robotics, cobots, digital twins, analytics and artificial intelligence.
He joined LTTS in 2018 and spent nearly eight years at the firm, holding several leadership roles before becoming chief delivery officer in November 2024. During his tenure, he worked closely with global capability centres to execute engineering-led digital strategies for international clients.
A technology industry veteran with over 27 years of experience, Ramanathan previously held senior leadership roles at Tech Mahindra, where he served as vice president and global head for connected engineering and analytics, and earlier led integrated engineering solutions across APAC and MEAI markets.
Ramanathan is also the first recipient of the International Galileo Master Award from the European Space Agency. LTTS said there is no additional information to disclose regarding board relationships following his resignation.
