DTH
PlanetCast achieves tier 3 certification from WTA
MUMBAI: PlanetCast has achieved tier 3 certification for its New Delhi Teleport under WTA’s Teleport Certification Programme by The World Teleport Association (WTA.
Since its introduction at IBC 2015, the certification programme has quickly become popular. Starting with one certified facility in 2015, the programme has added 40 teleports in 3 years, and at present has 12 teleports engaged in the quality evaluation process. Certifications have been issued to teleports operated by Servicio Satelital, USEI, AXESS Networks (AXESS), STN, Eutelsat, du, COMSAT, Optus, Elara Comunicaciones, GlobalSat, Talia, Telenor, Telespazio, Vivacom, Cyta, Singtel, CETel, Etisalat, Hawaii Pacific Teleport, Intelsat, Speedcast, Telstra, Primacom, Santander Teleport and Arqiva. The industry has quickly adopted the transparent, independently verified standards as a means for teleports to differentiate themselves and for customers to choose the price-performance level suitable for their applications.
To achieve provisional certification, a teleport operator completes a +170-item questionnaire and submits it to WTA. The Association analyzes the data based on standards established by its certification committee and issues the provisional certification based on the self-reported information. The teleport then has six months to achieve full certification, for which an auditor is dispatched to visit the teleport, provide independent validation of the data submitted in the questionnaire, and identify additional factors that may positively or negatively affect the score. Full certification is issued at a tier number from 1 through 4, of which 4 represents the highest degree of excellence, and remains in effect for 3 years.
Planetcast founder director MN Vyas said, “We operate the largest teleport in this part of the world and we are providing services to top broadcasters across the globe. The certification received from WTA is a part of our continued efforts to create an environment of high quality services emerging from India.”
“With the addition of PlanetCast, WTA has fully certified teleports operating in the US, Columbia, Mexico, Dubai, the UAE, the UK, Germany, France, Spain, Italy, Norway, Slovenia, Bulgaria, Australia, Indonesia, India and Singapore,” said executive director Robert Bell. “The growth of the program speaks to its value as a market differentiator and the value of the insight it gives operators into the strengths and weaknesses of their facilities and procedures.”
WTA’s Teleport Certification Programme serves both teleport operators and their customers by creating an objective, transparent, and internationally accepted method for teleport operators to document the quality of their operations for customers and strategic partners. It also provides a means for customers to select teleport vendors delivering the price-performance level that is appropriate for their applications.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
