MAM
Ducati India announces first Dream Tour of 2020; The Royal Rajasthan: Chapter 2
New Delhi: Luxury motorcycle brand, Ducati today announced its first Dream Tour of 2020 – The Royal Rajasthan: Chapter 2 ride, in association with Eagle Rider India. The ride is to be held from 20th to 23rd Feb, 2020 which will offer Ducatisti a chance to experience the ‘Land of Kings’ – Rajasthan, allowing riders to immerse themselves in the heritage properties and cultural brilliance of the state. The Royal Rajasthan: Chapter 2 is Ducati’s endeavor to plan and ride on a different route and itinerary from last year’s ride, to explore another side of Rajasthan and it’s world famous hospitality.
Riding on last year’s success of the Royal Rajasthan Ride which saw almost 20 participants including MotoGP Rider Karel Abraham, this year Ducati India will offer Ducatisti an experience of the Shekhawati region located in the North-East part of the state and enjoy the stay at beautifully sculpted havelis. The ride would be flagged-off from Ducati North Star Automotive, New Delhi following the Delhi – Mandawa – Ramgarh Jamwa – Delhi route that will provide the pleasure of riding on sand dunes, experiencing horse riding and a lion safari, savoring authentic Rajasthan cuisines on the dunes and much more.
Registrations for the Dream Tour are now open with a slot for INR 44,500 per rider for twin sharing and INR 56,500 per rider for a single room (including 5% tax). The tour is limited to 10 riders only and will include all accommodations along with food, beverage and experiential fees like guides, monument explorations etc. Package inclusions also cover support vehicles equipped with complete backup, medical aid, place to keep luggage, a dedicated Ducati technician for any service and recovery needs.
The Dream Tour is a prestigious Ducati Riding Experience (DRE) where riders get to experience the capabilities of their Ducati in different conditions with various other entertainment activities that are designed to create memories of a lifetime, for all participants.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
