iWorld
ALTBalaji’s ‘Gandii Baat’ enjoys popularity across demographics
MUMBAI: ALT Balaji's highly viewed show Gandii Baat enjoys a tremendous fan base for its projection of stories revolving around the harsh realities of the society, mental taboos in regards to sexual orientations and many more relevant issues.
Its fourth season being launched in less than two years of its inaugural season is proof of its popularity and how immensely it is being accepted by the audiences throughout the globe. To be precise, the web-series attracted 22 per cent views from global audiences whereas the show earned a place in the heart of the Indian audience with a staggering 78 per cent of views coming from this respective demographic, as per company data. Its controversial content has struck a chord with the ladies as well, with an unprecedented 24 per cent of the viewership pie belonging to women, a number that grows by 10 per cent with every season.
Gandii Baat is one of ALTBalaji’s most-watched and appreciated series which has, in no time, created many milestones. Offering viewers content that is not only new but also engaging and intriguing, the show has witnessed a massive completion rate of 78 per cent across seasons. Apart from highlighting the major issues which are usually brushed under the carpet, Gandii Baat breaks the common notion that the show is perceived only by people coming from a lower-middle-class background. Viewers with high-end devices (Apple+ Connected devices) who watch Gandii Baat are 18.5 per cent and this number has seen an 8 per cent incremental growth each season.
While ALTBalaji caters to audiences across ages, viewership figures further reveal that Gandii Baat audience base comprises of 86 per cent in the 18-35 years age bracket that strongly translates into an audience that is young, savvy and has a higher wallet share.
ALTBalaji Balaji telefilms and CEO group CEO Nachiket Pantvaidya said, “Exceeding expectations of the entire team as well as audiences around the world, the series has gone on earn such a massive fan following that today, if there is a name synonymous with erotic web content, it would have to be Gandii Baat. Pushing the envelope in every season, the core in each of our stories is leaving a lot of room for one's imagination. Enjoyed by audiences around the globe, both young and old, as we offer a new take with every season by depicting the myths and beliefs of rural India, we shall continue to do so and present content in a bolder avatar with a fresh take on situations.”
ALT Balaji yet again with its show Gandii Baat has managed to break the stereotypes while highlighting the major issue prevailing in the country which is unaddressed.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
