MAM
Federation of India Fantasy Sports welcomes Maj. Neil Castelino as its new CEO
Mumbai: The Federation of India Fantasy Sports (FIFS), India’s first and only self-regulatory industry body for fantasy sports, is pleased to announce the appointment of Maj. Neil Christopher Castelino as its new CEO.
A distinguished armed forces veteran, Maj. Neil Castelino brings a wealth of experience to FIFS. In his long career spanning over 20 years, he has worked in leadership roles across corporate affairs, public policy, stakeholder engagement & operations.
Maj. Castelino has successfully managed National, State and Regional operations & engagements at reputed organisations including the Confederation of Indian Industry (CII), Flipkart, and Bharti Infratel Ltd. He has played a key role in creating & influencing Public policies, driving partnerships in logistics and warehousing and developing the e-commerce industry as well. His detailed understanding of solving complex issues in compliance and regulatory matters has made it easier for businesses to operate in different sectors. Now, Maj. Castelino is prepared to guide FIFS in promoting the Online Fantasy sports industry in India.
As the new CEO of FIFS, he looks forward to creating collaborations, promoting partnership opportunities and working on the Policy & Regulatory framework for the Fantasy Sports industry working with the leaders of Online Fantasy Sports in India, Central, State governments and other important stakeholders.
Commenting on his appointment, Maj Neil Castelino said, “I am honoured and excited to lead the Federation of India Fantasy Sports (FIFS). The Fantasy sports industry is a Sunrise and burgeoning sector, I look forward to working closely with all stakeholders to promote innovation, a fair and transparent regulatory framework to ensure sustainable development in the sector.”
With Major Neil Castelino at the helm, the FIFS aims to strengthen its position as the premier industry body for fantasy sports in India, fostering a suitable ecosystem for all members and stakeholders.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
