iWorld
Apple TV Plus unveils release dates for originals
MUMBAI: Upping the ante in streaming and content services, Apple TV plus announced the premiere dates of its Originals including Steven Spielberg’s Amazing Stories, which is a sci-fi anthology that is scheduled to be released on 6 March 2020, Variety said in its report.
The premium smartphone maker last year in November had rolled-out the streaming service in India at Rs 99 per month. It has planned programming of original shows and movies with prominent Hollywood/foreign filmmakers to create content.
Variety quoting Apple TV Plus’ head of development Matt Cherniss said: “Amazing Stories is a beloved show that has captured our imaginations, and we couldn’t be more excited to share its next thrilling iteration with a global audience of all ages on Apple TV Plus.”
Amazing Stories is a reimagining of the original series that was first telecasted in 1980. It’s produced by Universal Television and Amblin Television, along with Spielberg, Kitsis, Frank and among others as executive producer of the show.
Meanwhile, another series ‘Defending Jacob’ starring Chris Evans and Michelle Dockery will be released on April 24. It’s a fictional crime thriller plot based in the small town of Massachusetts. Similarly, another series Home Before Dark, a story about child journalists to premiere on April 3.
Apple last year in March unveiled its plan to come up with the streaming and content service to take on the two over-the-top giants, Netflix and Amazon Prime Video. This series can be viewed on the recently purchased Apple devices such as iPhone, iPad, Mac, and iPod free for one year.
In the non-fictional category, documentary series ‘Home’ that focuses on the world’s most innovative will be released on April 17. Apple TV plus to also broadcast a series from United Kingdom called Trying on May 1. The show is all about growing up settling down and finding someone to love.
e-commerce
Amazon revives ‘Aur Dikhao’ with new integrated campaign
Targets everyday shopping with IPL, regional and digital-first strategy.
MUMBAI: If India loves asking for more, Amazon is more than happy to show it. Amazon India has rolled out a new chapter of its ‘Aur Dikhao’ platform, partnering with WPP to reposition itself as the go-to destination for everyday shopping, where choice, trend and value collide. The integrated campaign, led by WPP OpenDoor along with WPP Creative and WPP Production, is designed to shift perceptions around affordability while reinforcing the platform’s breadth of selection.
At its core is a simple behavioural truth: shoppers rarely stop at the first option. By turning the phrase ‘Aur Dikhao’ into a cultural and commerce cue, Amazon is attempting to tap into the joy of discovery particularly across high-frequency categories such as fashion, beauty, home and kitchen, and wireless accessories.
But this isn’t just a creative refresh, it’s a full-stack media and commerce play.
The campaign is heavily anchored around IPL 2026, where Amazon has secured prominent visibility across both linear and connected TV, including a co-powered sponsorship on CTV. It also integrates into match narratives through a branded segment, ‘Game Changing Moments Aur Dikhao’, ensuring the brand rides on high-attention moments rather than sitting on the sidelines.
Beyond cricket, the strategy stretches into emerging content formats. A ‘ShopTheScene’ approach embeds products within short-form storytelling, turning entertainment into a shoppable experience. Influencer-led content, timed with the IPL season, is expected to further amplify the idea of “option overload” in culturally relevant ways.
Regional depth is another key lever. The campaign has been localised across six languages Hindi, Tamil, Telugu, Kannada, Marathi and Bengali supported by on-ground activations, cinema and out-of-home partnerships in markets such as Maharashtra and Andhra Pradesh. The aim is clear: push relevance beyond metros into Tier 2 and Tier 3 audiences.
For Amazon, the ambition goes beyond awareness. The campaign is structured to create repeated touchpoints across consumer journeys, nudging new and infrequent users to turn to the platform for everyday purchases.
As e-commerce competition intensifies, ‘Aur Dikhao’ signals a strategic shift from being a place people visit occasionally, to one they instinctively return to. Because in the battle for daily habits, sometimes the winning move is simply to show more.
