MAM
Paytm Insider & Qyuki digital media host ‘Epic Fam Jam 2020’
MUMBAI: Paytm Insider & Qyuki hosted 'Epic Fam Jam', India's biggest fan festival with popular Instagrammers and Tik Tok creators at JioWorld Garden, BKC, Mumbai. The one-of-a-kind event was aimed at bringing together India’s biggest internet sensations in one place for the first time in India.
Popular Tik Tok & Instagram celebrities such as Jannat Zubair, #Team07’s Mr. Faisu, Adnaan Shaikh, Hasnain Khan, Faiz Baloch, and Shadaan Farooqui, #Teentigada’s Sameeksha Sud, Vishal Pandey, and Bhavin Bhanushali, choreographer Awez Darbar with Nagma Mirajkar, Siddharth Nigam and Avneet Kaur, were present at the blockbuster event. The evening started with an engaging performance by Indian Television actor and singer, Suyyash Rai and the fans got to groove to the tune of Gajendra Verma, the recent ‘Tera Ghata’ fame singer. By organizing Epic Fam Jam, Paytm Insider reaffirms its commitment to empower the promising artists hailing from new-age internet platforms and their fans to meet & greet and collaborate to create memorable and long-lasting experiences for everyone involved.
Paytm Insider CEO Shreyas Srinivasan said, "Being big believers in the transformational power of shared experiences, we hosted 'Epic Fam Jam 2020'. We wanted to do something unique for this growing community of short-format content creators and enable them to have a truly-deserving festival they aspired for. Going forward, we will continue to organize more such events to engage stars and fans under one umbrella and give them unique reasons to bank on collaboration opportunities."
The event provided fans the chance to meet their favorite celebrities, exclusively and get a chance to make collab videos followed up by a concert featuring the creators, Mr. Faisu, Jannat Zubair, along with other artists like Kings United, among others. The attendees also had a chance to engage with micro content creators like Shanayaa & Masroor, Sameer Mark, Arhan Ansari and Aamir Arab.
The evening was about getting familiar with the personalities that the fans are used to watching only on their favorite social media apps. From selfies to personal chat, follow backs and much more was on offer at the Epic Fam Jam 2020 that concluded with #EpicAfterParty leaving everyone present at it, mesmerized.
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
