MAM
boAt audio ropes in Indian cricketer Shreyas Iyer as brand ambassador
MUMBAI: boAt – a leading audio brand that reflects the amalgamation of music, fashion and action sports has signed on Indian cricketer Shreyas Iyer as their new brand ambassador for their campaign 'Sound of the Champions'. Iyer has established himself as the backbone of India’s limited overs format batting line-up owing to consistent performances post last year’s World Cup. boAt’s new innings with him is targeted towards fitness and music enthusiasts.
In a sector dominated by established global brands, boAt has ramped up quickly in a short span of three years, through its core high-quality audio product line of smart, efficient, stylish and durable ‘hearables’. Cricket’s rising star strengthens the brand narrative of boAt’s high tech solutions offering the best in style and ergonomically designed for people who are into strenuous exercises. With a strong focus on consumer desires and aesthetics, the brand has created products that seamlessly integrate into the evolved consumer’s personal style statement. It has already created a community of over 2 million boAt heads (consumers) who want to be seen listening and wearing their boAt accessories to make a lifestyle statement.
boAt, Co-founder Aman Gupta said, “We are happy to be associated with one of the most promising batsman of the India cricket team. Shreyas’ youthful persona and dynamism goes perfectly with our brand. He is a youth icon and we look forward to working with him.”
Expressing his thoughts, Shreyas Iyer, said, “Music is an integral part of my lifestyle. My choice of music helps me balance my thoughts, unnerve my anxiety at times before a crucial game or help me relax. What enhances the experience to enjoy your music is the selection of the right accessory. In boAt, I have a new partner, which provides great audio quality in conjunction with trendy designs, also resonating with my personality,” added Shreyas, who is exclusively managed by IMG Reliance.
boAt has already signed Indian cricketers including KL Rahul, Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant, and Prithvi Shaw as their brand ambassadors.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
