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Embassy Services runs a road safety awareness campaign

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India accounts for 12 per cent of the world’s road deaths. In 2018 alone, the World Health Organization (WHO) estimates that almost 300,000 people died due to road accidents in the country. This number remains astonishingly high in comparison to other countries where the use of motor vehicles is much higher. The impact of human life loss is enormous, especially on the economy. A World Bank study has found that if India successfully reduces half of road deaths and injuries between 2014 and 2038, it could add 14 per cent to its GDP per capita. Unfortunately, the unprivileged are drastically affected by the after impact of vehicular accidents. Pedestrians, cyclists and motorcyclists, usually hailing from the low and middle-income strata, account for more than 50 per cent of the road traffic deaths in India.

Road accidents affect people’s lives and often drive them to poverty. Awareness on Road accidents should be a multi-sectorial effort that involves law enforcement, governance, (the issue of driving licenses and vehicle registration), engineering (appropriate road design) and post-accident trauma care and management. On the occasion of 31st road safety awareness week aligned with the UN mandate, the Government conducted a road safety awareness campaign in India seeking support from all its citizens and big businesses. The motto this year was “Bringing change through youth power.” Embassy Services Pvt. Ltd. (ESPL), the leading IFM company organized a week-long road safety awareness program communicating safety messages through collateral and across all their office parks. They marked the final day on 22 January in Manyata Business Park amphitheater with a bike rally and by inviting traffic police on-board to help and educate every road traveller with their safety awareness presentations.

 ESPL is strongly instrumental in supporting corporates to fulfill their responsibility for society at large and constantly taking initiatives to make the world a better place. Embassy Services Private Limited is a multi-faceted company that was founded in 1993, delivering end to end Integrated Facility Management services to over 150 clients, covering 70+ million sq.ft. of space, across 12 states in India. Embassy Services has a PAN-India presence covering real estate portfolio spectrum of commercial, residential, industrial, co-working, retail, hospitality, and other properties giving them a unique advantage of having a reservoir of deep technical knowledge to cater to most requirements. These trusted leaders of IFM are committed to delivering operational efficiency, environmental sustainability and engaging experiences. Embassy Services invests in the right talent to achieve sustainable goals through 4 pillars – Client, People, Infrastructures and Communities.

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These pillars create innovative and forward-thinking solutions for a better tomorrow and help businesses in implementing sustainable initiatives using various methodologies in the properties managed by them. Embassy Services Pvt. Ltd. provides a range of services for all verticals of real estate including energy management, water management, transport management as well as the environment, health, safety and security services. They work closely with the clients to implement solutions that improve the efficiency of energy, water and other resource management.

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MAM

Ad:tech honours 2026: Full list of winners announced

Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation

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NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.

Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.

The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.

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Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.

Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.

Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.

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Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.

Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.

On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.

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Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”

Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.

In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.

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