MAM
Omnigel’s new TV commercial focuses on working pain-free
MUMBAI: Pain recovery gel – Omnigel, which hails from the Cipla family launches its first-ever TVC to strike a chord with Indians while reinforcing that Omnigel keeps you pain-free and uninterrupted, and empowers you to fulfill your desires. Acclaimed for its medicinal and healing benefits, the commercial aims to spread awareness about its beneficial outcomes which are powered by a Diclofenac formula and lead to a speedy recovery whilst working on the root cause of the pain.
This heart-warming television commercial speaks volumes about the essential needs of the common layperson suffering from body aches arising due to varied day-to-day activities and how Omnigel is specially designed to provide recovery from physical pain. Set in a picturesque location of a small town, the commercial depicts the story of a young married couple attending a funfair, with the wife facing a physical ordeal while partaking in activities. It then focuses on the husband advising her to use Omnigel, to enable twice as fast recovery than any other gel available in the market, and provide instant relief.
The advertisement ends on a jovial note, with the pain simply vanishing after applying Omnigel, and the wife swinging back into action. Within a short time-span, the TVC showcases the myriad benefits provided by the gel, and how it aims at curbing the chances of the pain from reoccurring, thus preventing a relapse. It vividly conveys the message in line with the brand’s tagline, “Omnigel Dard ko Jadd se mitata hai”. Further, even after earning the trust and credibility of its vast user base, this is the first time the brand is communicating directly with its consumers through a television commercial.
Commenting on the release of the commercial, India Generics senior vice president and head R. Gopalakrishnan said, “Over two decades Omnigel has been recommended by a large number of pharmacists for body pain caused by various reasons. Through the television commercial we aim to inform those individuals, troubled by recurrent aches, about Omnigel, which helps with beneficial and speedy solutions. The gel has a unique formula which not only provides relief but also leads to a faster recovery.”
Commenting on the same, Cipla Health CEO Shivam Puri said, “We are humbled by how our consumers have bestowed their trust in Omnigel all these years. The primary objective of this television commercial is to inform individuals about not missing out on the little joys of life due to any kind of body pain, for which easy and immediate solutions are available. Omnigel stands for not only providing relief but also promises recovery whilst treating the root cause of the pain. Our brand tends to give multiple solutions for a large number of body ache related issues.”
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
