MAM
Vedanta unveils TVC #KabhiSochaHaiKya
MUMBAI: Vedanta Ltd, one of the world’s leading petroleum and metals company, has unveiled its first TVC themed #KabhiSochaHaiKya which is designed to create awareness with the audiences on the importance of metals in our day-to-day lives. Saluting miners for their invaluable contribution, the new TVC gets us thinking as to where all the important things that we use in our daily lives have come from.
The TVC is part of Vedanta’s larger brand campaign titled ‘Desh Ki Zarooraton Ke Liye’. The company is launching the TVC across multiple national television channels as well as multiplexes. This will be aired on leading channels supported by digital, outdoor and retail activation plan. The company plans to roll out a total of 5 TVCs over the next few months
Vedanta Resources Chairman Anil Agarwal said, “Can we enjoy life’s good things without mother earth’s blessings? Metals such as iron, steel, zinc, copper, silver, etc. have become a part of our lives, but humne Kabhi Socha Hai Kya (have we ever thought about) where do these metals come from? Our entire campaign revolves around these questions as we salute the miners who toil hard, day in and day out, to make these metals available to us from our very own mother earth in an environmentally sustainable manner. #SahiSochBadaleZindagi”.
McCann World group CEO Prasoon Joshi said “This is a very unique campaign. Our team has brought out the message in the most creative and innovative manner possible. We indeed need to appreciate the good things that we are privileged to have in our life and thank mother earth.”
The film uses a kid’s curiosity to drive home the key messaging. It runs into a journey where the commercial moves into answering the question raised by the child, “where does the nib of a pen come from?” It explains the fact that the nib of a pen comes from steel, which comes from iron and which, in turn, comes from Mother Earth, and this is where all good things that we use in our daily lives come from.
Speaking on the company’s new thematic rendition, Roma Balwani, the company’s director, communications and brand, says: “Vedanta is committed to Desh Ki Zarooraton Ke Liye and our vision is to make India self-sufficient by harnessing her true potential with respect to natural resources in the most responsible way.”
“Desh Ki Zarooraton Ke Liye is the thematic rendition of Vedanta’s brand campaign, which is aimed at creating awareness through this powerful visual narrative with respect to natural resources that facilitates everyday needs in life and acknowledges the contribution of the miners who are responsible for mining in a sustainable manner,” she adds.
This brand campaign is a reflection and a tribute the natural resources industry pays to the miners for their invaluable contribution towards our country’s progress
MAM
Filmcity Media CFO Mohit Jain quits; CEO Kirti Vishnu Tiwari takes charge of finance
Board appoints Prabhat Modi as additional director and approves Rs 1.9 crore preferential share issue
MUMBAI: Filmcity Media has reshuffled its top deck. Chief financial officer Mohit Jain has stepped down, prompting the board to hand the finance reins to chief executive Kirti Vishnu Tiwari even as the company lines up fresh capital and new boardroom muscle.
In a regulatory filing to the BSE, Filmcity Media said Jain resigned from the roles of director and chief financial officer with effect from March 11, 2026, to pursue another career opportunity. He ceased to be a key managerial personnel of the company at the close of business on that date.
The board swiftly moved to plug the gap, appointing Kirti Vishnu Tiwari as chief financial officer from March 12, 2026. Tiwari, who already serves as executive director and chief executive, will now hold the combined role of executive director, CEO and CFO, taking charge of the company’s finance function while continuing to lead operations.
The leadership changes were approved by the board following recommendations from the nomination and remuneration committee, with the audit committee also backing Tiwari’s appointment as CFO to ensure governance oversight. Under the arrangement, Tiwari will continue as a key managerial personnel under Section 203 of the Companies Act, 2013.
Filmcity Media also expanded its board, appointing Prabhat Modi as additional director with effect from March 13, 2026, for a term of five years. The appointment, categorised as a non-executive non-independent directorship, will require shareholder approval at the next general meeting.
Modi brings capital market experience to the role. He holds a B.Sc in accounting and finance from the University of Essex in the United Kingdom and a PGDM from the National Institute of Securities Market. His professional experience includes stints at SBI Mutual Fund, BSE India and Morningstar India, where he worked on market research, financial analysis and capital market operations.
Tiwari, meanwhile, brings experience spanning finance, marketing and hospitality. A graduate of Lucknow University, she has previously worked with Hotel Holiday Inn, Hotel Leela Kempenski and Hotel Sea Rock, along with roles at Pawan Hans Helicopter and CBRE South Asia.
Separately, the board also approved a preferential issue of equity shares to members of the promoter and promoter group as well as non-promoter investors. The proposed fundraising, subject to regulatory approvals, is expected to raise up to Rs 1.9 crore.
The company said both appointees meet all regulatory requirements under SEBI regulations and the Companies Act and are not barred by any regulatory authority from holding their positions.
With a new board face, a CEO doubling as CFO and fresh capital on the table, Filmcity Media appears to be tightening its leadership and balance sheet in one swift move.
