MAM
GenY Medium wins digital mandate for Doceree
MUMBAI: GenY Medium, a leading full-service digital marketing agency has won the digital mandate for New York based company, Doceree. The company provides the world’s first programmatic ad exchange for marketing to healthcare professionals focusing on the US and India.
Doceree brings healthcare publishers, advertisers and media buying professionals together by adding genuine and long-term value to them through targeted and precise advertising, and therefore improving healthcare delivery and outcomes. Doceree’s platform is powered by the Espyian A.I. engine, which understands doctors' behavior and enables advertisers to engage with them in an enhanced way.
As part of this mandate, GenY Medium will handle the digital advertising, performance and content marketing for the company.
GenY Medium co-founder & CEO Yashwant Kumar said, “We are excited for getting the opportunity to work with Doceree as this will help strengthen our presence in the rapidly evolving ad tech space. Our performance-driven approach and emphasis on leveraging the right set of technologies will certainly deliver the desired business results for Doceree.”
Doceree founder and CEO, Dr. Harshit Jain said, “We are looking forward to our association with GenY Medium as our performance marketing partner. Their expertise in the digital space will help us in achieving our goals.”
GenY Medium is a full-service digital marketing agency that enhances the digital presence of leading businesses by combining the art of marketing with the science of digital.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
