MAM
Gozoop wins digital mandate for Tata Steel
MUMBAI: Gozoop – One of India’s leading digital-first integrated marketing companies has won the digital mandate for Tata Steel Limited.
Tata Steel group is among the top global steel companies with an annual crude steel capacity of 33 million tonnes per annum. It is one of the world's most geographically-diversified steel producers, with operations and commercial presence across the world. The group (excluding SEA operations) recorded a consolidated turnover of US $22.67 billion in the financial year ending March 31, 2019.
Gozoop will be in charge of developing effective digital engagement strategies for Tata Steel Limited, with key responsibilities focused on social media management, development of creative assets and Search Engine Optimization. Additionally, Gozoop will look after website development, including website performance and security.
Gozoop CEO & Co-Founder Ahmed Aftab Naqvi said, “Strategically this is one of the most exciting collaborations for us, because the brand’s legacy is so well-known that it will push us to build a body of work that is creatively unexplored and digitally disruptive. We look forward to working with the Tata Steel team and further crafting the brand together."
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
