MAM
VMate Users to Spend Valentine’s Day with Sunny Leone
New Delhi : VMate, the trending short video platform, is all set to give another golden opportunity to its users to virtually experience a date with Bollywood Diva Sunny Leone. After the blockbuster campaign #SunnyKaNewYearCall, Sunny Leone is back for VMate users to take their enthusiasm to the next level. Under the newly launched #HappyValentinesDay campaign, VMate user can fulfill their dream by spending a day with Sunny Leone on VMate app, creating memories in form of short video’s with Sunny on this Valentine’s Day. Besides, users can participate in an exclusive contest to win either of a car, cash prizes, a smartphone, a smart TV and other exciting gift options.
VMate's#HappyValentinesDay campaign is launched with exclusive video stickers to make Valentine's Day special. It will enable 50 million VMate users to avail a unique sticker featuring the beautiful Sunny Leone. Users can make videos on how a day spent with Sunny Leone will feel like and what thrill will it bring along. The sticker will give users a glimpse of how Sunny Leone would romantically wake them up and handover morning tea. Later, she is seen conversing with the user and asking about how he or she would like to spend the rest of the day.
Furthermore, VMate is inviting users to participate in a mission-based contest around love and win something on completing each mission. To complete the missions, VMate has rolled out attractive video stickers capturing the dream scenery of every lover. Users can make videos along with their partners, gliding in the beautiful night sky full of stars under a hot balloon, or fulfil the demand of their lovers and bring the moon on earth with VMate's special powers! More video stickers on exciting themes is available for users to bring out the best of their creativity. Once a user has successfully completed all the missions, s/he will qualify to spin the wheel of fortune to win contest prizes.
Ms Nisha Pokhriyal said "VMate is a people's platform and we aim to be an essential part of our users' life. Valentine's Day is a special day for lovers and many plan to express their commitment to their partners. VMate's #HappyValentinesDay campaign is launched to make their moments of love more special and unforgettable. This is coupled with winning some exciting prizes as well. An exclusive video sticker featuring Sunny Leone is also rolled out keeping mind the overwhelming response we got from our previous association with Sunny.
VMate has become a rage among the youth of India across the country for introducing exciting social media campaigns which also allow them to win bumper prizes such as a car, a scooty, latest smartphones, and more. Recently, VMate had concluded its #VMateFilmistan campaign with more than 7.8 lakh people winning prizes worth Rs. 2.65 crores. In the past also, VMate gained popularity for introducing unique campaigns such as its association with Nach Baliye Season 9, Diwali Campaign and more. Many VMate creators, who are common people, are earning money via VMate videos and transforming their lives by achieving their dreams.
Brands
Summercool signs 10-episode Teen Taal podcast deal as presenting sponsor
Brand taps content-led marketing with seamless integrations on Aaj Tak show
NEW DELHI: Summercool Coolers has partnered with Teen Taal as the presenting sponsor for a 10-episode podcast series, marking its push into content-led marketing as brands increasingly look beyond traditional advertising formats.
The collaboration with Aaj Tak, part of the India Today Group, aims to tap into the growing influence of podcasts as high-attention platforms where audiences engage more deeply with content.
Instead of standard ad slots, the partnership leans on a content-first approach, with Summercool integrated directly into the show’s environment through studio branding, contextual mentions and visual cues. The idea is simple: be part of the conversation, not a break from it.
Early signs suggest the strategy is working. In the opening episode, the brand is woven into the discussion without interrupting the flow, offering a more natural recall compared to conventional advertising bursts.
Summercool Coolers director finance Abhishek Gupta said, “This partnership reflects our belief in engaging audiences where they are most attentive. By integrating naturally within a compelling storytelling format like Teen Taal, we are able to create authentic connections and drive organic engagement.”
Echoing this, India Today Group Digital CEO Salil Kumar said, “Podcasts today are not just content formats, they are high-attention environments. With Teen Taal, we’ve created a space where brands can participate in conversations, not interrupt them.”
Hosted by Kamlesh Singh, Kuldeep Mishra and Asif Khan, Teen Taal has built a loyal following for its mix of humour, satire and sharp takes on current affairs and everyday culture. That easy, conversational tone makes it a natural fit for brands seeking relevance without being overly intrusive.
With the first episode already live across platforms such as YouTube, Spotify and JioSaavn, the series offers a glimpse into how storytelling and subtle branding can go hand in hand. For Summercool, it is less about cooling the air and more about warming up to a new way of reaching audiences.
