iWorld
ShemarooMe showcases world digital premiere of ‘Kissebaaz’
MUMBAI: ShemarooMe’s bollywood premiere to showcase the world digital premiere of the murder mystery thriller Kissebaaz featuring the versatile actor Pankaj Tripathi. The movie will reach a global audience through the platform’s one of a kind offering – “Bollywood Premiere”. The ever dependable and versatile actor Pankaj Tripathi seamlessly essays the role as a henchman of politicians in the political thriller Kissebaaz.
The movie also stars other stellar actors such as Rajesh Sharma, Evelyn Sharma, Rahul Bagga, Anupriya Goenka, Mouli Ganguly and Zakir Hussain in key roles. Set in Uttar Pradesh in the narrow confines of the city of Benaras, Kissebaaz is directed by Annant Jaaitpaal and produced by Sanjay Anand and Divya Anand.
ShemarooMe’s bollywood premiere showcases critically acclaimed Bollywood movies every Friday, that have a strong story line and great entertainment value that the audiences have missed out on watching during their theatrical release. With an impressive IMBD rating of over 7.5, Kissebaaz is a political drama with a lot of twists and plots and will keep the viewers engaged throughout. The movie revolves around Rahul Bagga’s character Harsh, a small-town Romeo who gets involved in difficult situations. His love interest is played by Anupriya Goenka who portrays the role of Naina. The main character, Chutaan Shukla who is played by Pankaj Tripathi keeps the audience guessing for more throughout the movie. Rajesh Sharma and Zakir Hussain have played strong characters and performances as the supporting cast in the movie.
This unique offering by ShemarooMe, is specially curated for the movie buffs and Bollywood fans worldwide. To satiate the Bollywood cravings of fans, ShemarooMe premieres entertaining and critically acclaimed movies every Friday. The recent line-up of ShemarooMe includes some exceptional movies like Ekkis Tarrekh, Paharganj, SP Chauhan, Gone Kesh, Marudhar express, Marrne Bhi Do Yaaron and now Kissebaaz.
Taking the legacy of the parent company forward, ShemarooMe understands the pulse of the audience and has been at the forefront to entertain the viewers throughout. Bollywood Premiere has successfully engaged with the audiences and now is entertaining them at the comfort of their homes, through various platforms and hand-held devices. ShemarooMe showcases World Television Premiere of a new movie every Friday living up to the promise of delivering masala entertainment to the Asli fans of Bollywood.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
