MAM
Ducati India appoints Bipul Chandra as the new managing director
MUMBAI: Luxury motorcycle brand Ducati today announced a change in its management structure. With Mr. Sergi Canovas moving to an international role, Ducati Motor Holding announced Mr. Bipul Chandra as the new Managing Director of the India operations.
Mr. Chandra in his earlier role, was Ducati India’s Sales Director, and has now assumed the position of Managing Director for the company. In his new role, Mr. Chandra will be responsible for spearheading Ducati’s business growth and network expansion in the country.
Mr. Bipul Chandra, Managing Director of Ducati India said, “It’s an honor to be associated with a leading global superbike manufacturer. It was an absolute pleasure working with the India team and I look forward to newer challenges in my role as the Managing Director for Ducati in India.”
With more than 2 decades of experience in the auto industry, Mr. Chandra has played an instrumental role in steering the growth and expansion of brands such as Ashok Leyland, Tata Motors and Bajaj Auto Ltd. Being an industry veteran, Mr. Chandra has excellent analytical skills, system & process orientation, strong inter-personal skills and ability to work in a multicultural & geographical environment.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
