iWorld
DocuBay signs strategic content integration deal with PatchWall on Mi TVs
MUMBAI: DocuBay, the premium global membership video-on-demand documentary platform by IN10 Media, today announced a significant content partnership with PatchWall on Mi TV, India’s number 1 Smart TV brand. DocuBay is now available as an integrated offering for all PatchWall users, featuring high-definition and 4K documentaries. Users can now subscribe to DocuBay’s OneTribe Membership (Yearly) worth INR 1499/- at flat 50% off on PatchWall and access its varied selection of finest documentaries, sourced from more than 100 countries.
DocuBay’s intuitive interface makes the discovery of films that suit each member’s preferences, through specially-curated categories called ‘Bays’ – Nature, Adventure, Travel, Culture, Science, Biography, and newly launched CrimeBay. Additionally, the platform offers short snackable clips called DocuBytes for a quick watch. With this new partnership, DocuBay plans to further strengthen its presence in India through millions of Mi TV’s users.
Commenting on the Content Integration, DocuBay VP-strategy D Girish said “DocuBay intends to take its premium content to viewers across their preferred platforms and offer an enviable experience. With our seamless interactive user interface, we are able to give easy access to our high-quality documentaries. Through our partnership with MiTV we hope to make further inroads to engage with new audiences and strengthen our OneTribe Community.”
Xiaomi India MiTV category lead Eshwar Nilakantan said, “With Mi TVs, our vision is to provide a unique interface for each user and this vision comes to life with our dedicated focus on building PatchWall for Mi TV. We are very excited to bring DocuBay onboard and add their unmatched array of documentaries for our over three million Patchwall users. In 2020, we will continue to work hard to build one of the most robust content libraries in India and provide a great content viewing experience to all our users.”
iWorld
Netflix cuts jobs in product division amid restructuring
Layoffs hit creative studio unit as leadership and strategy shifts unfold.
MUMBAI: The streaming wars may be fought on screen, but the latest plot twist is unfolding behind the scenes. Netflix has reportedly begun laying off several dozen employees from its product division as part of an internal reorganisation, according to a report by Variety. The cuts are believed to have primarily affected the company’s creative studio unit, which works on marketing assets such as in app trailers, promotional visuals and live experience content for the streaming platform.
The company has not disclosed the exact number of employees impacted.
According to the report, the layoffs were not tied to employee performance. Instead, the restructuring eliminated certain roles while other employees were reassigned to different teams within the organisation.
The roles affected are understood to include designers, producers and creative specialists responsible for marketing and brand experience initiatives.
The job cuts come as Netflix adjusts its leadership structure and reshapes its product and creative teams. Last month, Elizabeth Stone was promoted from chief technology officer to chief product and technology officer, giving her oversight of product, engineering and data operations across the company.
Earlier, in December 2025, Netflix also appointed Martin Rose as head of creative for global brand and partnerships, a move seen as part of a broader restructuring of the company’s brand and product functions.
Despite the layoffs, Netflix remains one of the largest employers in the streaming sector. The company is estimated to employ around 16,000 people globally, with roughly 70 percent of its workforce based in the United States and Canada. In 2023, the company reported approximately 13,000 employees, indicating that its headcount had grown significantly before the latest restructuring.
The workforce changes arrive at a time when Netflix is navigating a shifting financial and strategic landscape in the global entertainment industry.
The streaming giant recently secured $2.8 billion in additional cash after receiving a breakup fee from Paramount Skydance following its withdrawal from a deal involving Warner Bros. Discovery.
Speaking to Bloomberg, Netflix co chief executive Ted Sarandos explained that the company had evaluated multiple scenarios during the negotiations but chose not to match the competing offer once it learned that a higher bid had been submitted.
Netflix had capped its offer at $27.75 per share and ultimately stepped back rather than pursue Paramount’s $111 billion acquisition deal, which included a personal guarantee.
Sarandos also cautioned that the financing structure behind the Paramount Skydance transaction could have ripple effects across the entertainment industry.
According to him, the debt heavy deal could trigger significant cost cutting, with David Ellison, chief executive of Paramount Skydance, expected to eliminate about $16 billion in costs and potentially cut thousands of jobs as part of the integration process.
For Netflix, the current restructuring appears to be part of a broader attempt to streamline operations while continuing to invest in product, technology and global content even as the streaming industry enters a new phase of consolidation and financial discipline.
