MAM
Vigor Media Worldwide wins PR mandate for Lex Mores
MUMBAI: Vigor Media Worldwide has bagged the PR mandate from Lex Mores, a global law firm providing legal solutions to all businesses, from newly founded startups to eminent corporations. The contract comes as another acknowledgement of the distinctive PR and communications approach of Vigor Media Worldwide. The role of Vigor Media Worldwide will be to build a strategic communication framework for Lex Mores and strengthen its unrivalled leadership positioning in the industry.
Vigor Media Worldwide won the prestigious account after a multi-agency pitch followed by a competitive bidding process. The mandate for Lex Mores will be handled by the Delhi-NCR office of Vigor Media Worldwide with the support from its proficient team along with its associates spanning across the country for greater visibility and strong positioning of brand ‘Lex Mores’ among targeted segments.
Lex Mores founder and managing partner Advocate Prerna Obeori Narula said, “At Lex Mores, our approach has been to continually develop our expertise and set new benchmarks for ourselves. At this exciting juncture when we have already charted a competitive strategy for our growth and expansion we are delighted to welcome on board Vigor Media Worldwide which possesses all the required zeal and enthusiasm to help us establish a focused communication approach with all of our stakeholders.”
Vigor Media Worldwide founder Nikhil Singhal said, "We are truly honoured and delighted to be the strategic communication partner for Lex Mores which has over the years created its distinct identity in the world of legal services. We are committed to deliver well-planned, strategic communications to further strengthen the brand’s reputation in the country.”
The corporate law firm “Lex Mores” which means “Law with Morality” focuses on innovation, speed to market and value. It provides legal solutions to promising and high growth startups, founders, angel investors, incubators, accelerators as well as venture capital and private equity investors worldwide. Lex Mores assists its clients through the entire business life cycle from company inception to growth phases and exit by providing fast, transparent, and need specific strategic guidance, as per the goals desired by them.
Lex Mores is strongly recognised across all industry sectors including Entertainment, digital, medical, marketing and advertising, hospitality, sports, travel, electronics, fashion, among others. The law firm provides a wide range of comprehensive services in the areas of Corporate Commercial Law, Corporate Compliances, Intellectual Property Law, Labour and Employment and Sports Law to name just a few among others.
Vigor Media Worldwide has cross-sectoral expertise spanning across Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting and a host of other segments of the economy. Its client portfolio includes top-of-the-line brands in the industry.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
