MAM
The LIC of India launches its new digital campaign, goes offline to promote the same
MUMBAI: The LIC of India which recently launched a new digital campaign to promote the importance of life insurance in different phases of life, has taken the campaign offline to reach out and engage with the audience, bringing in a personal touch. The campaign called – Smart logon ki clear hai priority, baaki sab baadmein, Pehle LIC, showcases the importance of having a life insurance to live one’s dream.
It shows that ups and downs are a part of life and it is significant and essential to have life insurance. Having life insurance helps one fulfill their dreams like owning a start-up, buying a house, going abroad for further studies or even planning a nice holiday.
To reach out to maximum audience and to celebrate with them, the brand conducted a flash mob in association with Screenox Media at a mall in Mumbai, to encourage the youth of today to prioritize life insurance for themselves and their families. The flash mob saw the young boys and girls dance to the signature steps of the jingle, thus creating a strong brand connect. The flash mob has been beautifully aligned with Valentine’s Day celebration, and dancers were seen holding a Love note saying “On this Valentine’s Day, gift your loved ones “Jeevan bhar ka saath”.
Rhythm and beats are the best way to get the message across to youth and with this step LIC wants that youth should appreciate the importance of life insurance early in their life.
Speaking on the same, LIC corporate communications executive director K. Rajivan Nair said, “Today’s young generation loves to stay in motion all the time, they want to pursue their passions and hobbies at 100 per cent. We want to be together with them in their journey of achievement and advancement with our robust offerings. To build a stronger connect with the youth, we are continuously taking new initiates, and this flash mob is an extension of our Digital, Radio and TV campaign. We are glad to see it being received so well. We are sure, we will be able to help the youth of today understand the importance of taking life insurance via our various initiatives.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
