MAM
This Valentine’s Season, SOCIAL unveils the #AllWeNeedIsLove Campaign
February 2020: This Valentine’s Day, SOCIAL goes all out with a #AllWeNeedIsLove campaign, an inclusive 360-degree campaign introduced at a crucial time for the hospitality industry. With a substantial experience in curating events & programming, the popular café/bar hosted 12 dance parties and 10 community events across all the cities it is operational in, with a special focus on gigs that bring people closer.
Led by culture and inspired by the power of love over hate, SOCIAL decided to celebrate Valentine’s Day with all kinds of art, music, and food – anything that brings communities together. Some of the key performances featured Visual Art Pop-up by SynthsBack x AztecTableSound at Church Street SOCIAL, Photo Art Exhibit by Iseo & Dodosound + Daisho at Koramangala SOCIAL, Bachata Workshop & Party at Sector 7 SOCIAL to name a few.
Explaining the thought behind the new campaign, Divya Aggarwal, Head – Marketing, Impresario Handmade Restaurants, says “Binding the community together– it’s what we at SOCIAL know how to do best. The idea for our campaign was pretty simple. With hate being used a currency in today’s day and age, what was needed to bring back togetherness? The answer was how the campaign was named. Instagram is a significant medium for us, through which we curated User Generated Content using our community’s artwork/soundtracks/performances etc. Our zine-styled menu was a customer favourite too!”
The brand is known to use a heavy dose of quirk to name their equally quirky dishes. Some of thedishes included Not Cupid’s Chaat (with Puffed wild rice, strawberries, asparagus tempura, strawberry chili chutney, papdi, spinach & Bhalla), Roses For Revolutionaries (Rose lachha with mushroom ghee roast) and a special Bae-ryani. The drinks menu featured Self Love Club, Raspberry Fields Forever, Kill 'Em With Kindness and Sip of Solidarity to name a few.
Over the years, SOCIAL has become synonymous with a community space that effectively employs great design, food, drinks, and more in a interesting way. Through various ATL and BTL efforts, SOCIAL’s unique identity has been solidified over the last six years as not just a place to eat and chill, but rather a space that thrives on community participation and collaboration.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
