MAM
Motilal Oswal launches new campaign ‘If you keep looking backwards, you can’t move forward’
MUMBAI: Motilal Oswal Asset Management Company (MOAMC) has come out with a new digital campaign, further strengthening its position as an equity investing expert.
The underlying theme of the campaign is based on observed behavior wherein investors keep analysing past performance to decide on future course of action.
Speaking on the campaign, Motilal Oswal Financial Service executive director marketing Ramnik Chhabra said: “When investing in equity, many investors have a “mud mudke dekhna” mentality. This often proves detrimental. It is this insight that we have used in our latest educational campaign for MOAMC. In equity, if you keep looking backward, you can't move forward.”
Highlighting the creative visualization behind the campaign, Ramnik said: “The execution shows people who continuously look backward losing out. Using a distinct tone and personality consistent with previous Motilal Oswal communication, the campaign depicts different situations people find themselves in if they keep looking back.”
The campaign was launched on 12 February 2020. The digital campaign consists of a digital film and social media posts.
https://bcwithrc.blogspot.com/2020/02/mudmudke-na-dekh-mudmudke.html
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
