Kids
Sony YAY!’s Honey and Bunny bring pet-parents closer to their pets this “Love Your Pet Day”
MUMBAI: February 20 is celebrated as “Love your pet day” and what better occasion than this day to shower our furry friends with all the love. It was an eventful day at Sony YAY! where they celebrated this day with their famous pet Jodi – Honey Bunny. Not only that, this “Love your pet day” Sony YAY! also created a platform for pet parents to have a deeper connect with their pets. The channel brought together animal behavior experts to create conversations about pet nuances. It helped the audience understand the deeper meaning behind a seemingly normal conduct of their pets and helped them understand their furry friends better.
The conversation was led by experts, Dr. Pramod Meshram, Director, Upper Vets, Mr. Fakhruddin Motiwala – Secretary, Feline Club of India and Mr. Bobby Wankhede, Vice President, Feline Club of India. The discussion with the experts made pet owners realize how little things can have such a profound meaning for their pets. The experts shared insights on the best ways to handle pets, do’s-and-don’ts and also how having pets moulds kids’ lives differently. The gathering saw pet owners happy to pick up new tips to improve their bond with their pets. In addition to the above, the fun event was attended by prominent mommy bloggers such as Zeenat Khan, Manali Jain, Angela, Banashree and more, amplifying the information to a wider audience on social media. Not just that, TV child actress, Ruhaanika Dhawan joined in on the fun and interacted with her fans adding to the fervour.
The day ended with fans clicking lots of pictures and selfies with Honey Bunny and shaking their leg with their favourite toons. With all the masti and fun along with a deeper understanding of their pet kids, it was truly a day of YAY! for all animal lovers.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
