MAM
OK Tested all set for its first live event
NEW DELHI: OK Tested, ScoopWhoop Media's newest lifestyle video channel, is all set for its first live event, The Fam Fest 2020. As the name suggests it's not just a fan meet, it's a meeting of people that have supported ScoopWhoop Media on this journey to something so much more tangible than likes and shares. It's a meeting between fans and the people who work tirelessly to make OK Tested a channel that people have said they watch on 'bad days', 'before an exam' or just when the thought of a Monday is looming over them.
The Fam Meet is scheduled for 23 February, Sunday. The fans will get to meet the anchors, some of the crew who work behind the camera and get to spend some time understanding how OK Tested works through a Q&A session. Pizza Hut has joined the OKT team as a food partner in association with Dabur Real Juice.
Sriparna Tikekar, Chief Content Officer and Co-founder ScoopWhoop Media, said: "We are beyond excited about this event. Our fans make us who we are. Seeing the fandom of OK Tested, all the love being showered on us, we really wanted to do more to reach out to our audiences. And this event gives us the perfect opportunity to do that. This event is a tribute to the fans, the anchors, the film team, writers and founders that work hard and passionately to make sure we have three videos up every week and an engaged fan every day."
Over the last year Ok Tested has acquired over 600K subscribers on YouTube and has an Instagram page that has over 200K followers who love to watch and stay connected to its anchors. With a video retention rate of over 70% and a highly engaged audience of Gen Z and millennials, OK Tested has also captivated brands. OKT's unique take on lifestyle content has resulted in exciting branded content that ranges from anchors trying out new fashion for Flipkart, to trying to out-lie Manoj Bajpai for Amazon Prime, to finding out which star sign is the most romantic for TanTan and more.
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
