AD Agencies
Deepa Jatkar to head WPP’s OpenDoor – the special servicing unit for Amazon
MUMBAI: When you win a premium media planning and buying account such as Amazon, you put your best foot behind it don’t you?
That’s what ad agency WPP’s has done by setting up OpenDoor, WPP’s dedicated global client practice for Amazon, providing custom-built teams around a client’s specific needs and challenges and easy access to the right capabilities.
WPP has chosen WaveMaker’s chief growth officer Deepa Jatkar to head OpenDoor in India.
A hardcore media and tech person, Deepa has had well-rounded 20 years of agency experience. She began her career working at McCann (May 2000-May 2002, media planner); Mindshare (June 2002 to Sep 20024, media planning manager); Omnicom group (Dec 2004 to Nov 2006, media planning manager -Associate director); MediaCom (Apr 2008 -June 2016 -Biz grp head, biz dir, sr biz dir, gen manager); Meta (Jul2016-Aug 2022, manager global biz group -agency vertical) and Wavemaker (Apr 2023-Jan 2025, chief growth officer. She’s got great academic credentials as well – a BA in psychology, a PGDM, and a masters in communication studies.
Deepa will be putting a crack team in place to service Amazon. No surprises there, Amazon’s guesstimated to bill around $20 billion globally; WPP is handling APAC and EMEA; Omnicom, the Americas.
“Here’s to building winning teams and driving meaningful impact.,” said Deepa on linkedin. “With over 20 years of experience leading business strategy, my career has been driven by a focus on delivering meaningful, scalable, and sustainable impact through winning media strategies. Looking forward to continue the streak at OpenDoor.”
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
