MAM
Collective Artists Network acquires Galleri5
Mumbai: Collective Artists Network has acquired Galleri5. This move underscores Collective Artists Network’s commitment to scaling the creator and content ecosystem through technology.
Galleri5 is at the forefront of AI-powered content solutions and influencer marketing technology. Its suite of solutions, including AI visual content generation, creator intelligence, campaign management and trend forecasting, empowers India’s largest retailers and brands to connect meaningfully with their audiences. The team comes with deep experience in engineering, community engagement, and retail strategy to redefine brand engagement and customer experience for the digital age.
Collective Artists Network founder and CEO Vijay Subramaniam stated, “This acquisition of Galleri5 is a giant leap in integrating deep tech and AI into our ecosystem, enhancing our ability to provide cutting-edge solutions for our talents, content platforms and brands. By leveraging advanced AI technology, we can drive more impactful and personalized storytelling, trendspotting and research which will further solidify our position as a leading new media company centred around talent.”
“Over the past nine years, galleri5 has operated at the crossroads of creators, AI, and social trends, leading award-winning influencer campaigns and developing cutting-edge AI and data solutions,” said galleri5 founder Rahul Regulapati. “Our journey has been about challenging the status quo and redefining brand engagement. Partnering with Collective Artists Network provides us with an expansive platform to scale our vision and build an even greater legacy.”
This acquisition follows a series of strategic moves by Collective Artists Network to bolster its position in the new media landscape. Just last week, Collective Artists Network acquired Terribly Tiny Tales, a text-first flash fiction platform. In September 2023, the company acquired India’s largest tech-powered student community – Under 25 Universe, aiming to empower student culture and provide opportunities within the creator ecosystem.
As Collective Artists Network continues to evolve and expand, its commitment to fostering quality storytelling remains unwavering. Whether through creators, directors, producers, or artists, the company is dedicated to supporting and empowering voices that shape and reflect contemporary culture. By integrating cutting-edge technology and focusing on talent and pop culture, Collective Artists Network is well-positioned to become a leading new media company in India.
MAM
Titan Raga campaign urges women to make time for themselves
New film reframes ‘being busy’ as choosing joy without guilt or permission.
MUMBAI: For many women, the busiest thing on the to do list is often… everyone else. Titan Raga’s latest campaign turns that idea on its head, urging women to reclaim moments for themselves without the quiet guilt that often shadows leisure. Instead of glorifying rest, the brand’s new film celebrates the conscious choice to claim joy, without waiting for permission or feeling the need to “earn” it first.
At the heart of the campaign lies a familiar yet rarely spoken truth. Many women instinctively feel that personal time must come only after every responsibility has been ticked off. Leisure becomes something to justify, and joy is postponed until the to do list runs out. Titan Raga’s message is simple: perhaps it never needed permission in the first place.
The film brings this idea alive through everyday scenes rather than dramatic gestures. A working professional, a mother and a film director move through their daily routines, each quietly negotiating that familiar internal voice that questions whether they deserve a moment to themselves. Instead of waiting for the right moment, they simply choose it.
These moments are small and deeply relatable. A pause in the middle of a hectic day, a quiet personal indulgence, or a few minutes reclaimed from the chaos of everyday life. Individually they appear ordinary, but together they carry a quietly rebellious energy.
The narrative is stitched together by a playful track that flips a common refrain on its head: “Haan hoon main busy… making some time for me.” What once sounded like an apologetic explanation becomes a confident declaration.
Titan Company Ltd. chief marketing officer Ranjani Krishnaswamy said the campaign was shaped by a recurring emotional insight.
“What we kept hearing underneath everything was guilt. Not because anyone was asking women to be constantly available, but because they were asking it of themselves. It is not a rule someone handed them, it is something they carry quietly and instinctively. With this campaign we wanted to speak to that moment when a woman realises she has always had the agency to choose differently,” she said.
Ogilvy Bangalore executive creative director Aarti Nichlani added that the team aimed to spotlight everyday decisions that rarely receive attention.
“The idea was to capture moments women seldom see celebrated, those brief pauses where they choose themselves in the middle of everything else. We wanted the film to feel light, relatable and real because sometimes the smallest choices can feel the most liberating,” she said.
The campaign concludes with a simple thought that neatly sums up its spirit: let’s get busy making time for ourselves.
