Brands
Fortune unveils a new logo and identity
MUMBAI: Fortune, a renowned food FMCG brand has unveiled a brand new logo and a wide range of product offerings. In the digital era, where the consumer’s attitude and behaviour have become extremely intuitive, the brand opted to focus on digital amplification to present it’s new identity across social media platforms in collaboration with Akshay Kumar & key influencers such as Miss Malini, Chef Ajay Chopra, Deeksha Joshi and many others.
Over the past two decades, the consumers have evolved. Being a beacon of inspiration, Fortune has uplifted it’s look and feel and built a modern and contemporary brand image. Owing to that, Fortune has revised the brand logo and packaging, along with the way they communicate with the consumers.
Breaking down it’s stereotype of being a popular oil brand, Fortune now consists of a wide range of product offerings from rice, dal, atta, soya chunks, besan and much more.
The brand launched a campaign #Whatsinthebox on 21 Feb with ace actor Akshay Kumar & key influencers to create conversations and generate curiosity amongst target audience by solving the puzzle & unbox the mystery Fortune box. On 28th Feb, the brand with Akshay Kumar unboxed the new identity and the wide range of offerings under the Fortune umbrella.
Talking about the announcement, deputy CEO Angshu Mallick said, “Fortune has always been about connecting with the consumers in the correct way. For the evolving needs of our consumers, Fortune has undertaken a step towards uplifting the brand proposition by modernizing the identity of the brand.
For decades Fortune has been synonymous with oils, and while we have the largest share of the pie in the category, we are determined to dominate all categories. Our vision is to become the largest food FMCG brand in the country which is why Fortune range also includes Rice, Atta, Besan, Dal, Soya chunks and more in an all-new avatar that I believe will resonate better with all the consumers.”
Media and strategy head Sanjay Adesara said, “For the digitally evolved consumers today brands are more than just a product. They connect with its philosophy, identity and buy into their vision. For the last 20 years Fortune has been periodically reinventing itself not only in its range (today the Fortune Foods range includes Rice, Atta, Besan, Pulses, Soya chunks, and more) but also in its identity. To retain the affinity of today’s visually-stimulated generation we have undertaken this rebranding initiative,”
Fortune’s consistent quest for growth combined with innovation and experimentation will contribute to the brand’s overall sales and business model.
Brands
Motorola launches edge 70 fusion with 50MP Sony camera
New mid-premium smartphone brings 144Hz display, 7000mAh battery and motoAI from 12 March 2026.
MUMBAI: Motorola just fused flagship flair with mid-range magic because when your phone packs a 7000mAh battery and a world-first Sony sensor, even the competition starts feeling a little flat. Motorola has launched the edge 70 fusion in India, introducing the world’s first 50MP Sony LYT-710 camera with motoAI to the mid-premium segment. The device also features India’s only 144Hz 1.5K True Colour quad-curved Pantone-validated display, a massive 7000mAh silicon-carbon battery with 68W TurboPower charging, and the Snapdragon 7s Gen 4 platform.
The camera system includes OIS, an f/1.8 aperture, Pantone Validated Colours and SkinTone Validation, plus 4K video recording with HDR across all lenses. Advanced motoAI features such as AI Photo Enhancement, Adaptive Stabilization and Auto Night Vision deliver pro-grade results. A 13MP ultra-wide + macro lens and 32MP front camera complete the setup.
Design highlights include an all-new slim 7.99mm profile weighing just 193g, with luxurious fabric-inspired finishes in three Pantone-curated colours, Blue Surf, Country Air and Silhouette. The 6.78-inch Super HD+ Extreme AMOLED panel offers 5200 nits peak brightness, 100 per cent DCI-P3 gamut and dual stereo speakers with Dolby Atmos.
Powered by moto ai 2.0, the phone includes Next Move suggestions, AI Image Studio, Catch Me Up 2.0, Pay Attention live transcription and Perplexity integration. It runs Android 16 with three OS upgrades and five years of security updates, plus IP68 + IP69 and MIL-STD-810H durability.
Motorola India managing director T.M. Narasimhan said, “With the motorola edge 70 fusion, we have focused on delivering exceptional camera performance, design excellence, intelligent experiences, and dependable power in an ultra-refined form factor.”
The edge 70 fusion comes in three variants, 8GB + 128GB (Rs 26,999), 8GB + 256GB (Rs 29,999) and 12GB + 256GB (Rs 32,999). An early bird sale for limited stock runs on Flipkart on 6 March from 12pm–4pm, with full availability from 12 March on Flipkart, Motorola.in and retail stores.
Effective pricing after offers, Rs 24,999 (8/128GB), Rs 27,999 (8/256GB) and Rs 30,999 (12/256GB), including Rs 2,000 instant discount on HDFC/Axis cards, Rs 2,000 exchange bonus and no-cost EMI options. Buyers also get 18 months of free Google Gemini Pro (worth Rs 35,100).
In a segment where phones often promise the moon but deliver average nights, the edge 70 fusion stands out by actually delivering both clear shots after dark and power that lasts long after the party ends.
