MAM
Denver’s SRK Signature Collection, Maestro & Emperor launched
Denver, a leading brand in Men Grooming Industry has added all new Denver Signature range of deodorant body spray. The two new eminent of the collection, Denver Maestro & Denver Emperor has a magnificent odour for all men to keep smelling and feeling extraordinary.
This series of Denver, Signature Range has been especially signed by the King of Khan’s, Shahrukh Khan has that fragrance notes which captivates success and radiates a masculine aroma of excellence.
With a powerful fragrance mix and its long-lasting deodorant protection keeps the men by making him both fresh and confident throughout the day.
Denver Maestro has been enriched with the Top Notes of Bergamot and Lemon while enhancing the middle motes with Geranium and Wood. The base notes of the deodorant have been topped with Patchouli and Animalic.
Denver Emperor has top notes of Lemon, Bergamot and Green Cardamom. To supplement the top notes the middle notes have been enhanced with Lily, Rose, and Fressia and the base notes include Woody Amber, Sensual Musk and Moss.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
