MAM
Women’s Day Awareness Video to Be Screened at Cinema Halls
MUMBAI: Viviana Mall in association with Thane polics has launched a new campaign to create awareness across society for women's safety, titled #MeraFarzHai. Under the campaign, an educative short film has been released, which will be shown to cinema goers before their movie. Releasing from 29 February, the campaign will run till 9 March.
A special screening of the awareness video was done recently.
“The only way to bring down these horrific incidents, is to rise up and act against sexual violence. This Women’s Day, we are launching an initiative to get the public more involved in prevention and reporting of harassment incidents and crime,” said Viviana Mall CEO Manoj K. Agarwal.
As per National Crime Records Bureau’s latest statistics, the crime rate specific to cruelty against women has increased from an average of 57.9 in 2017 to 58.8 in 2018. Given the increasing crime rate against women, there is a need to be proactive in reporting such incidents.
Viviana Mall CMO Rima Kirtikar explained the need to create awareness among citizens to come out and report incidents of crime against women with the police, as this will help in reducing unfortunate incidents.
On March, 7, the eve of Women’s Day, the campaign will be launched in presence of Thane Commissioner of Police.
Brands
Hard Rock kitchen appliances to enter India through EBG Group
Coffee machines and gadgets set to tap Rs 29,000 crore market
MUMBAI: EBG Group has partnered with Hard Rock International to bring a new range of Hard Rock branded coffee machines and small kitchen appliances to Indian consumers, marking the global brand’s entry into the country’s premium home appliance segment.
The partnership will see EBG Group design, develop, manufacture and distribute the appliances under a licensing agreement. The collaboration is backed by a planned investment of Rs 100 crore and is targeting revenue of Rs 500 crore over the next five years.
The companies are looking to tap into India’s fast growing premium home appliance market, estimated at around Rs 29,000 crore and expanding at an annual growth rate of about nine per cent. Their aim is to capture roughly five per cent market share in the coming years.
Globally, Hard Rock has built a strong presence across hospitality, entertainment, retail and lifestyle merchandise. The new venture extends the brand’s music inspired identity into everyday household products, bringing its distinctive design language to modern kitchens.
EBG Group founder and chief executive officer Irfan Khan said the collaboration blends brand appeal with product performance. “Hard Rock represents energy, authenticity and a globally aspirational lifestyle. Through this partnership we aim to introduce a differentiated portfolio of premium coffee machines and kitchen appliances that combine design, reliability and strong brand experience,” he said.
The upcoming product range will pair Hard Rock’s bold aesthetics with high performance technology and premium materials. The first phase of the launch will focus on key metropolitan markets, followed by expansion into other major cities.
Products will be available through leading retail chains, major e commerce platforms and select premium distribution channels, targeting urban consumers looking for appliances that deliver both performance and lifestyle appeal.
