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PNB Housing Finance awards creative duties to Daiko FHO Communications
MUMBAI: PNB Housing Finance Limited, one of the leading housing finance companies in India, has awarded its creative duties to Daiko From Here On (Diako FHO) Communications. The decision is the outcome of a two month long multi-agency pitch involving some of the leading agencies of India. Daiko FHO will be responsible for providing creative solutions to PNB Housing with a 360-degree approach across mainlines, digital, out-of-home, as well as below-the line communication channels.
Earlier, the account was being managed by DDB Mudra.
Speaking on the development, PNB Housing MD Sanjaya Gupta said, “PNB Housing has been witnessing a strong growth since the adaptation of our business transformation journey in 2011 and that has changed the way customers look at us. We have been growing at a cumulative growth rate of over 43 percent in the last 7 years while maintaining one of the lowest NPAs in the sector. This has been possible due to a robust business model, transparent and trust worthy operations, and a personalised customer delivery approach.
He further added, “As we stepped into the next phase of growth, we were looking for creative partners who share our vision of being admired and think as passionately about the Company as we do. Daiko FHO has demonstrated both depth in their understanding of the housing finance sector as well as an ability to translate this understanding into innovative creative work. We look forward to some great work in the times to come”
Commenting on the development, Daiko FHO Communications CEO Rajesh Aggarwal said, “We are honoured to have been selected as the agency of choice to partner with such a prominent force in the housing finance sector. As a brand, PNB Housing has broken category conventions with their differentiated communication in the past. We are excited to partner them in taking this legacy forward.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
