Brands
Modi’s Women’s Day initiative to move women from ‘other half’ to ‘significant half’ zone
DELHI: Indian Prime Minister Narendra Modi is one of the most popular politicians on social media globally. Therefore, when he posted an update of his plans to quit social media on coming Sunday, netizens went crazy. In no time, #NoSir started trending on Twitter, and many followers and politicians decided to follow his footsteps as well.
However, Modi fans heaved a sigh of relief today, when the prime minister cleared the air around his cryptic social media post. Almost after 24-hours of his previous announcement, Modi shared that he will be handing over his social media accounts to women who inspire, like some Twitter users had predicted.
He also called for entries from netizens to take the opportunity of handling his very famous social media presence for a day.
This Women's Day, I will give away my social media accounts to women whose life & work inspire us. This will help them ignite motivation in millions.
Are you such a woman or do you know such inspiring women? Share such stories using #SheInspiresUs. pic.twitter.com/CnuvmFAKEu
— Narendra Modi (@narendramodi) March 3, 2020
Modi’s #SheInspiresUs campaign is being seen as a smart and welcome move by industry insiders. Harish Bijoor Consults Inc founder Harish Bijoor quipped, “All I can say is nice googly Prime Minister Ji!”
The decision is being seen as a smart move to further augment the wide popularity he enjoys on digital platforms. The industry insiders also believe that it will lead to more women getting inspired to join politics.
Mirum India ECD Naila Patel said, “This move is significant on multiple levels. One, Indian women are emerging as game changers on the political scene and the validation is coming from the highest source possible. Also it clearly moves a woman from ‘the other half to the significant half’ zone. As a branding activity it will ensure extremely positive PR for a party whose leading spokespersons have been clearly and domineeringly male!”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
