Content Hub
Spontaneity and reliance on gut feeling are the guidelines of Amit Sharma’s direction
MUMBAI: Director is like a manager of a film, who incorporates the idea received from departments, says film director and producer Amit Sharma while addressing fellow and budding content creators at the fourth edition of The Content Hub 2020, an initiative by Indiantelevision.com.
Amit Sharma is the director of Ayushmann Khurrana-starring Badhaai Ho! and is currently directing Ajay Devgn for an upcoming project called Maidan, which is schedule for later this year.
Sharma, while guiding the content creators, shared his experience of filmmaking and believes that ‘NG cuts’ (not good cuts) are also sometimes useful for the film.
Sharma told the crowd that he has never liked reading a script and has always visualised a scene before taking a final shot. Sharma, being a keen observer, pointed out that it’s important to feel the film from the perspective of different departments involved in filmmaking.
Giving his mantra to the audience, Sharma said, “Being spontaneous and believing on gut feeling are the two basic fundamentals of my direction.”
Sharma started his career from very early age of 18 and had always wanted to become an actor. He has acted in at least 16-17 television commercials; however end up becoming a film maker. Moreover, Sharma also spoke about how he likes to play with the audience’s emotions in a good manner. “It gives satisfaction to him, when audience leave theatres with a smile on their face or teary eyed,” he added.
Mumbai: Exploring the shift from regional to national content, this synopsis delves into the trends and challenges. It navigates the transformation, analyzing industry dynamics, emerging trends, and the hurdles faced. From preserving regional variation to adapting to a broader audience, it examines the multifaceted journey of regional content evolving into a national narrative. In what ways do the emerging trends and challenges influence the dynamics of the entertainment industry during this transition? How can creators navigate these changes effectively? What strategic approaches can content creators adopt to strike a balance between maintaining regional identity and fostering a cohesive national narrative in their work? How can the transition from ‘regional’ to ‘national content’ impact cultural diversity within the entertainment industry, and what measures can be taken to ensure the preservation of regional variation?
In a rapidly evolving media landscape, seasoned industry professionals have offered valuable insights into the transformation of content consumption and production. The session was chaired by Ernst and Young partner Raghav Anand, MMTV chief executive officer P.R. Satheesh, Sony Marathi business head Ajay Bhalwankar, PTC Network chairman & MD Rabindra Narayan, Shemaroo Entertainment COO, Digital, Saurabh Srivastava esteemed voices in the field, have articulated their perspectives on the burgeoning shift towards globalised content.
Rabindra Narayan emphasised the dissolution of regional boundaries in content consumption, attributing it to the accessibility facilitated by global platforms and connectivity options. He predicts a future where language barriers will fade, citing the potential of technology to clone and adapt voices, thus enabling seamless localization across languages.
Saurabh highlighted the democratisation of content creation in the digital era, underscoring its empowerment and revenue potential, particularly in linguistically diverse markets like India. He emphasizes the value of culturally rooted storytelling in filling gaps in content supply, with technology enabling effective monetization, especially through OTT platforms.
Ajay Bhalwan sheds light on the evolving landscape of Hindi and regional language content, noting a significant shift where a substantial portion of content on Hindi film channels originates from regional languages. He accentuates the importance of language in enhancing authenticity and audience engagement, exemplified by the strong resonance of Marathi content in Maharashtra.
PR Satheesh underscored the paramount importance of content quality in driving viewership and transcending language barriers. Drawing parallels with the global popularity of Korean dramas, he advocates for leveraging technology, including AI and real-time translations, to enhance content creation and distribution.
These insightful perspectives collectively echoed the industry’s adaptation to a globalised content landscape, where technology catalyzes innovation and accessibility. As content continues to evolve, these experts offered valuable guidance on navigating the dynamic media landscape and maximizing the impact of storytelling in diverse markets worldwide.
