MAM
Forevermark Celebrates Women of Today
Delhi, March 2020: To celebrate Women’s Day, and as part of its ongoing pledge to the advancement of women, Forevermark presents the Half Carat Collection for the modern, multi-faceted, independent woman of today. To mark the occasion, the brand has also launched a unique social media filter, targeting the new generation of consumers.
Each diamond in the Half Carat collection is beautiful, rare, responsibly sourced and natural while being symbolic of a woman’s achievements and celebrations at work and home. Women wear multiple hats and their achievements each day are what keeps them going, it could be her passion, career or personal life choices. The Forevermark Half Carat collection serves as a reminder of the drive for achievements that a woman possesses.
To mark this day, Forevermark has created a new selfie filter on Facebook called the #BetterHalfWithinMe. This filter portrays the strengths that define a woman. When a selfie is clicked, half of their face lights up with the qualities that reflect her personality type. This application has been created by Togglehead Digital Marketing Company along with Forevermark.
Speaking on the occasion, Mr. Sachin Jain, President, Forevermark India said, “The woman of today is independent and decides when she wants to buy her diamonds. We see the modern Indian woman enjoying increasing levels of economic success and truly celebrating her achievements. The Half Carat Collection is perfectly targeted to this woman who is aware of her choices and acknowledges herself. Through the Facebook filter we hope to remind young women to celebrate themselves each day.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
