MAM
Tata Mutual Fund launches a new Digital Campaign: #TakeCharge – Women must invest!
MUMBAI: Tata Mutual Fund launches “#TakeCharge – Women must invest.”, an educative initiative on occasion of Women's Day. The campaign is aimed encouraging women across the country who straddle multiples roles across home, work and their own goals. Being financially stable and independent is most critical. Mutual Funds will help them create wealth over the long term.
The campaign showcases an insight that even in 2020, women in India still have men in their lives taking investing decisions on their behalf. So, the basic tenet of the #TakeCharge – Women must invest campaign is to encourage and educate women to know more about investing. Listen to all advice but take charge of making investing decisions.
Tata Mutual Fund's ad seeks to help women make their own investment choices. MVS Murthy, Head – Digital & Marketing, Tata Asset Management said, #TakeCharge – Women must invest is an intelligent nudge to women. The nudge to "Human Intelligence” is brought in from "Artificial Intelligence" which has voices of women protagonists – Siri, Alexa and Cortana being on the dot with solutions to all questions. If those who design path-breaking technologies recognize the trust and persuasive power of a Woman's voice, women too must be cognizant of this power and take charge. Anyone who sees the ad or is forwarded the same should share it onwards and give tail-wind to "self-belief in motion.”
Arunima Singh, Executive VP, Social Beat (the digital agency who worked on the video) said that, “As a member of the leadership team at Social Beat, I have some of the brightest women minds working with us. It is recognized by my own team and even our clients appreciate the insights, strategies and value we bring for the business. Tata Mutual Fund is amongst our progressive clients who backed the idea of show-casing examples of “Artificial Intelligence“ to get women to recognize their super powers. The world today looks up to them for answers. It is only natural that they took charge of their investments and be answerable to themselves for their successes. We are working on reaching out to as many women across all digital platforms.”
The campaign is launched on Women's Day as an ode to women as problem solvers. The creative agency Social Beat will amplify the videos and posts via use of various social media platforms. By using platforms like Facebook and Instagram as its amplification tool, Social Beat intends to drive the message via Linked-In and Youtube as well.
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Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
