MAM
#VMateAsliHolibaaz campaign creates new milestone in short video content creation
MUMBAI: #VMateAsliHolibaaz, the star-studded Holi campaign by trending short video platform VMate, has concluded on a high note. The campaign that comprised India’s top YouTubers Bhuvan Bam and Ashish Chanchlani, along with dancing diva Sapna Chaudhary, became a sensation on short video as well as social media platforms. Defying conventions, VMate’s campaign emerged as a platform for its creator to showcase their talent, and simultaneously captured the fancy of viewers on other global platforms such as YouTube or Instagram. #VMateAsliHolibaaz went beyond offering video stickers and roped in celebrated stars in their own domain. The campaign received around 2 billion impressions through different social media platforms and YouTube.
The Holi campaign gifted VMate users a film, wherein India’s top YouTube stars Bhuvan Bam and Ashish Chanchlani acted together for the first time. Three VMate creators also got a chance to act in the film and share the screen with the YouTubers. Bhuvan and Ashish featured in a race to become ‘Asli Holibaaz’, sending their fans into a tizzy. The admirers of the online sensations participated in a contest, casting votes for their favourite. The contest witnessed an overwhelming response with over 5 lakh votes being cast in a neck-and-neck fight, while at least 12 million users logged in to be part of the campaign. Interesting prizes were also in store for the users who participated in the contest through VMate app or browsed through http://bit.ly/3aw3Vx4.
The other highlight of the campaign was a Holi song featuring Sapna Chaudhary of Bigg Boss fame, who added her desi vibes to make the video go viral on social media platforms. As part of #SapnaHoliDance, users with millions of followers performed Sapna’s hook step and posted their videos online.
Excitement ran high for #VMateAsliHolibaaz since inception when the stars converged in Mumbai for the shooting of the videos and interacted with the media. And when Ashish shared the news of working with Bhuvan on Instagram, the likes of famous Bollywood rapper Badshah reacted, lauding the two for their ‘Modi-Trump’ and ‘Karan-Arjun’ moments. What followed was fans going crazy over the first look and trailer of the film, which trended on social media platforms. And then came the perfect Holi gift for VMate users – #VMateAsliHolibaaz, the film.
Talking about the success of the campaign, VMate Associate Director Nisha Pokhriyal said, “#VMateAsliHolibaaz emphasized upon our commitment to provide the best experience to the users of short video platforms. Our campaign touched the pulse of the users and the massive response garnered is a manifestation of the same. Millions of users got engaged with us through the film, music video as well as the contest. There could not have been a better Holi gift for the VMate family.
#VMateAsliHolibaaz has altered how global online platforms look at campaigns. The campaign was of many firsts. It didn’t just provide a stage to its creators, but also engaged users through an interactive mechanism. Also, the users got a chance to win bumper prizes like smartphones and car. #VMateAsliHolibaaz also saw YouTube stars Bhuvan and Ashish come together for the first time, and their joint creation was loved by the audience whole-heartedly. VMate has certainly set the bar high, with a promise that it will keep entertaining and engaging its users with several similar campaigns in the future.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
