iWorld
Love yourself more with these Likee features
MUMBAI: Thanks to social media and other online platforms, we are surrounded by a humongous amount of video content. As video creators, users are becoming more conscious of their efforts and special effects to make themselves or their videos memorable and sharable. Here, the pioneering global short-video creating platform Likee comes as a boon for video creators with a plethora of unbelievable effects on tap. Likee was launched in 2017 by Singapore-based BIGO Technology Pte Ltd, and today it has become the world’s second most downloaded app. Indians seem to have a special bond with this short video platform due to various reasons, including its availability in more than 15 Indian languages, quirky campaigns and app challenges, and more. Also, the app is widely accepted for multiple fantastic special effects, some of which are:
Make-up + Microsurgery: Yes, even we got our eyebrows raised, learning the name of this feature. But, it does what it says! You will be blown away with the meticulous changes it does to your face, of course virtually. This function can read your facial features and provide you with the options to put on make-up or hair colour according to the mood of the video you wish to shoot. It supports 8 modifiable make-up items including lipstick, eyeshadow, contact lenses and more. When making a video with this function, no one can really guess if the user’s make up is real or not. So, go ahead and embrace new looks frequently to surprise your audience with this Likee feature!
Photo Video: Do you wish to go beyond making entertaining videos and provide an experience to your audience? Likee can help you do that too with Photo Video function. This feature enables you to combine your photo with the perfect music, lyrics and special effects related to the emotion you wish to convey. It also allows you to include text – greetings or quote that goes best with the photo video mood. It has a diverse ‘emotion’ template options from sad, romantic to happy, retro, and more. Using this feature will allow you to connect deeply with your audience who would wish to remain under your spell forever!
FaceMagic: What does it take to become a part of any iconic movie scene? A photo! Yes, that’s true if you are a Likee creator. FaceMagic function is one remarkable feature which an app could offer to the world. Using this feature, you can morph your face with the face of the actor in the given video and voila! You are now part of your favourite movie scene. You can replace Madhuri Dixit in her dance performance in Devdas or Lucy Liu in Kill Bill. It allows users to experience a dynamic, real-time and quick face-swapping.
Superme: If you are a Likee creator, chances are you are already in love with the diverse features Superme offers to video creators. As the name suggests, it makes you feel blessed with some “super” capability. Body editing under Superme allows you to look larger than life or small as Tinker Bell. Besides, it has an incredible collection of photo backgrounds such as space, a surreal world, and more themes. You may run out of phone battery while browsing the options but never with the background options of Supermen. Other functionalities such as Age Up, muglife, Face Cut, Morph and more provide users with unlimited fun-filled special effects for making fantastic videos in no-time.
e-commerce
Instamart gold dig event at Hussain Sagar goes viral
Hyderabad activation ties to gold price lock offer ahead of Akshaya Tritiya
MUMBAI: All that glitters isn’t just gold, it’s also great marketing. A quirky on-ground activation by Instamart at Hussain Sagar Lake has turned into a viral spectacle, with videos of people digging for gold coins flooding social media feeds this week. The campaign, executed in collaboration with Moms, transformed a patch of the city’s iconic lakefront into what online users quickly dubbed a “mini gold rush”. Armed with spades, participants dug through a mud-filled pit in search of hidden gold coins, an activity that drew crowds, cameras and plenty of commentary online, ranging from amused disbelief to outright fascination.
At the heart of the frenzy was a promotional push for Instamart’s ‘Gold Price Lock’ feature, which allows users to secure prevailing gold rates between April 10 and April 16 and complete their purchase later during Akshaya Tritiya, a period traditionally associated with high gold buying. The mechanic cleverly blended physical participation with digital conversion, turning curiosity into a potential transaction.
Branded as ‘Gold Diggers’, the activation leaned into gamified engagement. Those who struck lucky walked away with coins, those who didn’t were nudged with a simple message: lock the price now, buy later. The result was a steady stream of footfall and a surge in user-generated content, as onlookers and participants alike documented the spectacle.
The timing is significant. India remains one of the world’s largest consumers of gold, with demand peaking around Akshaya Tritiya. Data from the World Gold Council suggests the festival alone accounts for roughly 25–30 tonnes of gold purchases annually, making it a high-stakes window for brands looking to tap into consumer sentiment.
As the ‘Gold Price Lock’ feature remains live until April 16, the campaign has already done its job turning a simple product feature into a citywide moment. Because sometimes, the quickest way to get people talking about gold isn’t to sell it, it’s to make them dig for it.
