MAM
Schindler India launches an additional employee assistance program
MUMBAI: Head-quartered in Mumbai, Schindler India's growth is evident with its service presence across 50 major cities across the country. Schindler India is the leading provider of escalators and elevators and a 100% owned subsidiary of Schindler Group. Today, almost everyone in India is talking about only one thing that’s COVID-19 and as the number of cases and fatalities has intensely risen in recent weeks, keeping in mind the employee’s physical and emotional well-being, Schindler India reinforces the access and use of its Employee Assistance Program called ‘Schindler Cares’ which was started in 2016.
Schindler Cares partners with Santulan | http://santulan.co.in/ and its expert team of psychiatrists, psychologists, behavioural researchers and ~100 Partner Counselors to provide proactive guidance to deal with life’s expected and unexpected events, as the employees and their family’s physical and emotional well-being is crucial to Company in these trying times #CoronaVirus. Santulan is administering the EAP services for Schindler India employees and their eligible dependents across the country. The employees can reach out to the counselling team for telephonic, face to face or e-counselling sessions. All the costs involved for Schindler Cares have been prepaid by the company, with utmost assurance that all issues are handled confidentially.
Providing an avenue of support that respects Schindler India’s employees' privacy, the EAP service is absolutely confidential. No identifying information will be given to or shared with anyone in the organization. The EAP provides professional assistance for a wide range of issues, including:
• Couple and marital relationship issues
• Personal and emotional difficulties
• Death, grief and bereavement issues
• Family matters / parenting concerns
• Stress, anxiety and depression
• Work-related issues
• Work and personal / family balance
• Alcohol and drug misuse
• Crisis counselling
• Managing life's changes
• Personal Legal and Financial Stressors
And many more…
Schindler India and South Asia chief people officer Shubha Arora says, “As a leader in employee engagement we recognise the link between happiness, wellbeing and fulfilment for achieving productivity at the workplace. Schindler India values the wellbeing of its employees and we understand that preventive measures need to be taken to fight this current outbreak of COVID-19.
Our employees and their families through our Employee Assistance Program, ‘Schindler Cares’ can access wellbeing services confidentially. We are pleased to have partnered with Santulan, and their team of experts to help provide guidance and counselling to deal with life’s expected and unexpected events”.
AD Agencies
The Advertising Club unveils new brand identity
71-year-old industry body repositions itself as marketing’s guiding beacon
MUMBAI: The Advertising Club has revealed a refreshed brand identity, signalling a new chapter in its 71-year journey at the heart of India’s marketing and media ecosystem.
Created in partnership with global brand consultancy Landor, the rebrand is less about reinvention and more about realignment. It builds on decades of credibility while sharpening the Club’s role in an industry being rapidly reshaped by technology, artificial intelligence and shifting consumer expectations.
For generations, The Advertising Club has been the meeting ground for ideas, ambition and industry-defining conversations. From flagship platforms to benchmark-setting awards, it has helped script the story of modern Indian marketing. Now, as algorithms influence artistry and data sits alongside design, the Club is leaning into change with clarity.
At the core of the new identity is a simple but powerful idea: TAC as “The Beacon”. In a time of constant disruption, the industry needs more than applause lines. It needs direction. The refreshed positioning casts the Club as a steady guide, illuminating what lies ahead while honouring the milestones behind it.
The new visual system is designed to be flexible and future-ready, adapting seamlessly across awards, partnerships, platforms and digital touchpoints. It carries the weight of legacy, yet speaks in a contemporary voice that feels confident, global and distinctly Indian.
The Advertising Club president and McCann India CEO Dheeraj Sinha, said the refresh reflects both responsibility and opportunity. “Our seven-decade legacy demands that we lead with purpose. This new identity reaffirms our intent to serve as a beacon at a time of high volatility. TAC will continue to set benchmarks, spark meaningful conversations and champion the ideas shaping the future of marketing and advertising.”
The evolution is not about discarding the past, but about using it as fuel for what comes next. As culture, commerce, creativity and code increasingly converge, The Advertising Club is positioning itself as the platform that connects the dots and keeps the industry moving forward.
