MAM
Godrej Interio strengthens omnichannel strategy with e-commerce operation launch
MUMBAI: Godrej Interio recently launched its e-commerce operations further strengthening its presence in the Indian furniture market. With a strong retail network of company-owned showrooms and dealer outlets across India, the latest service offering will further strengthen the brand’s reach by covering 2,000+ pin codes.
The e-commerce website provides a huge catalogue of products across multiple categories – Living Room furniture, bedroom furniture, dining sets, storages, mattresses and kitchens. Basis the demand and sales, Godrej Interio also plans to introduce selected online-only models to cater to a larger section of customers who love purchasing online. It is also looking at having AR integration on the website by the end of the fiscal year.
Commenting on the launch, Godrej Interio chief operating officer Anil Mathur says, “With design thinking and innovation at the core of our business, Godrej Interio has transformed lives through design, customer centricity and cutting-edge technology, and the latest service offering of launching an e-commerce website is a prime example of it. We are the largest furniture player in India with more than 300+ exclusive stores and 1200+ dealer network spanning over 650 cities in India. Our e-commerce platform is an extension of our offline networks and it provides an additional touchpoint for customers to experience and explore our products.”
Commenting on growth strategy further Mathur further said “We have not launched our website for a pure e-commerce play, but more to maintain an omnichannel presence. Currently, we barely get 1 per cent of our business from online through marketplaces; but with our website in place, we aim to increase the share of online to 10 per cent in the next two years. Currently, we get almost 65 per cent of our revenues from beyond just the tier 1 markets with a huge 52 per cent from upcountry locations. We are growing at a CAGR of 15 per cent over the last couple of years, compared to the market growth rate of 7-8 per cent”
According to RedSeer Consulting, the online furniture market in India grew at a CAGR of approximately 80-85 per cent to reach approximately $310 million in FY19 as compared to $104 million in FY17, and is likely to touch $700 million in FY20. With the advent of international players, highly unorganized furniture market in India is expected to get more organized and increasingly move towards omnichannel business. Also, with the plethora of categories available, and boundaries between furniture and furnishing markets blurring, the future is exciting for the furniture industry in India
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
