iWorld
Likee’s popular ‘Dr Aaloo’ out to combat coronavirus through short video app
MUMBAI: Medical science is the biggest boon to mankind, and doctors are considered second just to the almighty. And a doctor becomes a better healer when he couples medicines with humour and laughter. One such medic is 24-year-old Altaf Hussain from Purnea in Bihar, whose efforts have been aided by Likee, the pioneering short video platform by Singapore-based BIGO Technology Pte Ltd. And at a time when the world is battling presumably the worst-ever health crisis with coronavirus, the Likeer has decided to use the platform for spreading awareness about the dreaded global pandemic.
Altaf was introduced to Likee by one of his hometown friends, who herself was a creator on the app. At the onset, he posted some hilarious videos, using various songs and dialogues from films. Additionally, he also posted videos about life in Philippines, where he studied medical science. In his videos, Altaf captured buzzing marketplaces and scenic beauty of the country.
As the journey proceeded, Likee became a launchpad for Altaf to start his own agency. The various functions of the agency include recruiting influencers and creators for Likee. And as a hosting agent, Altaf is responsible for Likee Live, a feature that makes the platform different from other short video apps. The agency is also a sought-after troubleshooter for Likeers, as they often come with their queries regarding the app and seek suggestions to expand their growth. “We help Likee users with suitable information and also aid them to grow on Likee,” says Altaf. Besides, Likee also helped Altaf come up with an incubated studio.
The Likee-backed agency and his constant efforts have resulted in Altaf earning to the tune of more than Rs 7 lakh per month.
Hopeful of his bonhomie with Likee remaining intact, ‘Dr Aaloo’ would like to further develop the app videos and livestream, making it powerful and popular among masses.
The tale of Altaf yet again emphasizes the acceptance as well as the life-altering impact of Likee among common man
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
