Kids
Sony YAY! brings new episodes of Kicko this summer
MUMBAI: Kids across the country are all ready to wrap up their schools and are gearing up for the long awaited summer break. Kicko, kid’s favorite next door kid is all set to make this summer a memorable one with bag full of new stories for his young fans.
Pegged as one of the most loved shows on Sony YAY!, ‘KickO & Super Speedo’s lead character is a favorite amongst the kids with them aspiring to be as brave as him. In the wake of Kicko’s growing popularity, Sony YAY! is airing brand new episodes where Kicko is seen in a re-loaded avatar fighting the evil villains of the Suncity. The channel also showcased a brand new movie called “Kicko and Superspeedo – The real heroes” recently. The high octane action movie that was premiered on 15 March received lots of love from the kids.
The treat doesn’t stop here as Kicko is already winning hearts through his mobile game. The Kicko mobile game has hit a milestone with 2 million+ downloads already. It is a fun game where the notorious Joker with his equally evil partners in crime – Magnet Man and Dr. Crazy is on a rampage and seeks to destroy Sun City makes the game sticky with average time spent per user on the game is 16 minutes. Through this game, kids get a chance to be as brave as their favorite super-kid in his quest on saving the city from the clutches of evil and always fighting for the right as the game is hosting 2L daily active users (DAU). The game’s success asserts kids love and admiration for their favorite toon – Kicko.
While kids start their break with these new offerings, there’s lots more that Sony YAY! has in store for them.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
