Ad Campaigns
Kamdhenu Paints joins the fight against Coronavirus with #India Mil Kar Fight Karo Na!
MUMBAI: Kamdhenu Paints, a division of the Kamdhenu Group today announce Coronavirus Awareness campaign “India Mil Kar Fight Karo Na! – Together we will defeat Corona”. As the pandemic continues to cause massive disruptions across the country, Kamdhenu Paints has taken upon itself the social responsibility to drive an awareness campaign to promote safety guidelines laid down by PM Modi himself.
Kamdhenu Paints had also run a successful campaign in support of the Janta Curfew called by the prime minister on 22 March. As part of the campaign, Social media users are invited to show their support using a custom badge and inviting their friends to do the same. The campaign also includes a pledge to follow the various safety guidelines issued to fight COVID-19. The badge campaign drew enthusiastic participation on Facebook and selected winners will be announced soon.
Talking about the campaign, Kamdhenu Paints director Saurabh Agarwal said, “The fight against the pandemic COVID-19 calls for a concerted effort from both public and private sector including the individuals. At Kamdhenu, we have taken the social responsibility to promote citizens awareness on the virus. By promoting massive social awareness on the safety guidelines we hope to have played a small part in fighting the virus successfully”.
The virus had led to lockdowns in many states and more are actively considering emergency measures to stem the spread of the virus. Massive global efforts are underway to contain the disease. Until a cure is found for the illness, measures such as social isolation, quarantine, and personal hygiene will continue to be our best defence. Kamdhenu Paints urges everyone to follow safety guidelines issued by the authorities.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
