MAM
VLCC starts manufacturing hand sanitizers to support mitigation of COVID-19 crisis
MUMBAI: VLCC Personal Care Ltd. today announced the commencement of production of hand sanitizers at its GMP certified manufacturing facility in Haridwar (Uttarakhand) – one of its two such plants in India – to support mitigation of the severe health crisis caused by the COVID-19 outbreak and to meet the sudden spike in demand for hygiene products.
Announcing this today, Mr. Jayant Khosla, Managing Director & Group Head, VLCC, said "We have decided to manufacture and distribute hand sanitizers as our humble contribution to the collective national effort of tackling the COVID-19 crisis and have accordingly diverted a part of our manufacturing capacity to produce them. The pricing of the product will be in keeping with the latest statutory regulations for all pack sizes”.
The company is ensuring that these products, in 50 ml and 500 ml pack sizes, with retail price of INR 25/- and INR 250/- respectively, reach pharmacies and general stores throughout India immediately, to cater to the surge in demand. VLCC hand sanitizers are now also available at all VLCC Wellness centers, on its on-line platform, www.vlccpersonalcare.com, as well as on e-shopping websites like Amazon, Flipkart, Snapdeal and Nykaa.
The advanced formula of the VLCC Hand Sanitizer contains a combination of spirit and Isopropyl Alcohol (IPA) which is proven to kill 99.9% germs and bacteria. Further, to protect the skin and prevent it from drying, it is infused with tea tree oil, rosemary oil and aloe vera extract. The product is in gel form and can be applied on the palms and then rubbed gently to layer the protection on all parts of the hands up to the wrists.
Brands
Hard Rock kitchen appliances to enter India through EBG Group
Coffee machines and gadgets set to tap Rs 29,000 crore market
MUMBAI: EBG Group has partnered with Hard Rock International to bring a new range of Hard Rock branded coffee machines and small kitchen appliances to Indian consumers, marking the global brand’s entry into the country’s premium home appliance segment.
The partnership will see EBG Group design, develop, manufacture and distribute the appliances under a licensing agreement. The collaboration is backed by a planned investment of Rs 100 crore and is targeting revenue of Rs 500 crore over the next five years.
The companies are looking to tap into India’s fast growing premium home appliance market, estimated at around Rs 29,000 crore and expanding at an annual growth rate of about nine per cent. Their aim is to capture roughly five per cent market share in the coming years.
Globally, Hard Rock has built a strong presence across hospitality, entertainment, retail and lifestyle merchandise. The new venture extends the brand’s music inspired identity into everyday household products, bringing its distinctive design language to modern kitchens.
EBG Group founder and chief executive officer Irfan Khan said the collaboration blends brand appeal with product performance. “Hard Rock represents energy, authenticity and a globally aspirational lifestyle. Through this partnership we aim to introduce a differentiated portfolio of premium coffee machines and kitchen appliances that combine design, reliability and strong brand experience,” he said.
The upcoming product range will pair Hard Rock’s bold aesthetics with high performance technology and premium materials. The first phase of the launch will focus on key metropolitan markets, followed by expansion into other major cities.
Products will be available through leading retail chains, major e commerce platforms and select premium distribution channels, targeting urban consumers looking for appliances that deliver both performance and lifestyle appeal.
