MAM
Staying Active At Home Can Be Rewarding, Find Out How
MUMBAI: The nation is under a lockdown, and it's best advised to stay home to curb the spread of coronavirus. In these times, StepSetGo, a fitness tracking platform has changed their tracking algorithm to favour the users to gain extra benefits. StepSetGo is literally #CountingOnYou to experience a rewarding way to stay fit even indoors.
The application has already launched a feature that helps users earn more SSG coins (StepSetGo’s in-app currency) for every indoor step they take. To make this more exciting, they have introduced a series of challenges that encourage greater engagement. There are 7 types of challenges spread over 21 days to win more SSG Coins. Users can redeem these coins for exciting offers, freebies and exclusive discounts.
Under these 7 challenges, users will be encouraged to be active, burn calories, test their endurance levels, and find innovative ways to walk more within their homes, among others. Furthermore, in order to motivate users to complete all challenges, StepSetGo extended it on to social media. Users are encouraged to upload a screenshot of their completed tasks on Instagram or Facebook, which will make them eligible for a lucky draw.
Talking about the latest upgrade and introducing a right fit for this sentiment, Mr. Shivjeet Ghatge, CEO & CO-Founder, StepSetGo said, “Since our launch last year, StepSetGo has grown rapidly with over 5 million downloads. As we have an opportunity to reach out to this many people daily, we felt it was our responsibility to do our bit to push them to stay indoors, stay safe and stay fit. With this campaign the idea was to make sure the users are rewarded to stay active at home.”
It is a well-known fact, it takes 21 days to form a habit, and at the end of the challenge, StepSetGo is hopeful of inculcating walking as a part of one’s daily routine. To take part in the challenge, simply download the app, and get started from the Arena section, which details the challenges available.
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
