iWorld
Yuvraj Singh-backed Healthians joins hands with Likee to empower millions in fight against Coronavirus
MUMBAI: Short-video platform Likee has partnered with health-tech brand Healthians, backed by cricketer Yuvraj Singh, to raise awareness about the global pandemic, which has affected as many as 185 countries across the world. As part of the collaboration, several doctors associated with Healthians will interact directly with Likeers on the issue.
Over a period of five days, doctors and nutritionists associated with Healthians, which is one of India’s leading doorstep health test providers, will join live sessions conducted by the Likee Official India team. During the sessions, they will interact with Likeers and answer all their queries related to the dreaded virus outbreak. Apart from responding to queries, the medical professionals will use the opportunity to provide smart and useful tips on wellness and raise awareness about the pandemic.
The sessions will commence on Saturday – March 28, 2020, and will continue thereafter on Sunday, Monday, Tuesday and Wednesday. There will be a one-hour session each day from 6 pm to 7 pm. Healthians co-founder Mr Deepak Sahni, Dr Pranava, Dr Deepak Parashar and nutritionist Saumya Shatakshi will interact with the Likeers during the drive. The five-day-long interactive session is expected to benefit millions of Likee users, who hardly have any source other than the Internet to gather information in this phase of an unprecedented lockdown.
Talking about the initiative, Abhishek Dutta, Head of Likee India, said, “It is our social responsibility to equip Likee users with all the information they need in this time of crisis. It is also imperative that the source of information is authentic and reliable. Hence, we have joined hands with Yuvraj Singh’s Healthians to empower millions in this war against Covid-19, ensuring people get maximum awareness while staying safe at their homes.”
Deepak Sahni, Founder and CEO of Healthians echoed the sentiments, saying, “In a situation like this people are bound to panic when they notice any minor symptoms and they are going through a lot of anxiety due to the lockdown when visit to hospitals are also restricted. Our collaboration with Likee is to reassure and empower them with information that’s relevant and meaningful so that their fears and doubts are allayed.”
The collaboration signifies the rightful and positive impact that a social media platform can have when the world is in the grip of an unprecedented crisis.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
