MAM
82.5 Communications creates #LetsStayHome campaign for CERA
MUMBAI: In this troubled time due to COVID-19 when people are being advised to stay home, CERA, a complete home solutions provider and 82.5 Communications have engaged with people in a special way. CERA Sanitaryware being the product which offers almost all product categories—sanitaryware, faucets, tiles, wellness, kitchen sinks, water heaters, mirrors—that go into making one’s once-in-a-life time home which brings home as the center of one’s life.
In keeping with the brand philosophy – Kuch Pal Ghar Ke Naam – CERA invited people to post videos of the things they could do because of staying at home that they otherwise would not have had a chance to do. People responded with numerous simple, happy videos that encourage others to stay home and in good spirits during this trying period.
In contrast to the current times, these #LetsStayHome videos stand out as a message of hope and positivity, giving people a small break from their anxieties.
Their current campaign strikes a sync with #CeraKuchPalGharKeNaam which is a most celebrated television campaign of CERA launched a year ago, says “Aaj Ghar Pe Hi Rehte Hain” and ends with “Kuch Pal Ghar Ke Naam.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
