Documentary
DocuBay’s ‘Bad Toys Inc.’ uncovers India’s booming pleasure toy market
Mumbai: DocuBay, a platform for intriguing premium documentaries, part of IN10 Media Network brings you an engrossing tale of India’s little-known love for sex toys with their latest DocuBay Original release ‘Bad Toys Inc.’ The forty-five-minute film is all set to reveal a lot about evolving pleasure pursuits of individuals in the country!
The documentary is a no-holds-barred look at the booming business of pleasure toys in India. While the global sex toy market is worth a massive $35 billion, India itself is touted to touch an impressive $200 million in the next five years. With very little in-depth research on the subject till now, the film dives deep into India’s vivid and vibrant world of intimate toys, taking us on a whirlwind journey of many surprising facts and gripping stories.
‘Bad Toys Inc.’ charts the quirky geography of sex toys, and how every Indian region has its own preference of the type of pleasure toys. From Assam embracing the most amount of BDSM gear, Mumbai seeing maximum sales of fetish products, and West Bengal being a big fan of edible underwear, ‘Bad Toys Inc.’ springs an array of pleasant surprises on the viewer as it unravels how, where, when and sex toys are used.
What also makes the documentary unique is the bouquet of consumer stories it presents of individuals on the need for pleasure toys. ‘Bad Toys Inc.’ takes us to the valleys of Kashmir to tell the story of a girl who suffers from Vaginismus and finally discovers her path to pleasure through toys. It transports us to the lanes of Lucknow to introduce a couple who spice up their love life through intimate toys. It flies us to Pune, where a heartbroken girl chooses sex toys over a partner after suffering in many toxic relationships. Many such anecdotes are part of the film’s engrossing narrative.
Blending an immersive plot with interesting trivia and incredible stats, ‘Bad Toys Inc.’ unveils things about India’s pleasure toy industry that most people could never predict. May it be the fact that pleasure toys are actually legal in India even though many think otherwise, or the forgotten truth that pleasure accessories have existed in India since ancient times, the documentary uncovers many riveting tid-bits that viewers may not have known about.
Featuring appearances by eminent experts including renowned sexologist and Padma Shri awardee Dr Prakash Kothari, ‘Bad Toys Inc.’ delivers insights into sexual evolution, fun trade secrets, scintillating data and powerful stories through a fascinating tale of the country’s love for pleasure.
The film sheds light on the entrepreneurs behind start-ups that are bringing innovative sex toys to the fore. Founders of brands like I am Besharam, That Sassy Thing and The Sangya Project spill exciting trade secrets on how young India thinks about sex. You also get a gender specific view of sex toy shopping. Although men buy the most amount of sex toys at 64 per cent, women make the most amount of repeat purchases.
‘DocuBay’ is synonymous with path breaking content and genre defining documentaries. The platform is now responsible for some of the most watched and acclaimed documentaries in the digital space. ‘Water Mafia’, Bogus Phone Operators’, ‘Plastic Fantastic’ and ’12 Digital Masterstroke’ are some of the brand’s premiere titles that fetched massive viewership numbers online.
Talking about the latest DocuBay Original, DocuBay COO Girish Dwibhashyam said, “Bad Toys Inc. is a documentary on a topic seldom explored in the mainstream. The in-depth look at the entire pleasure toy business in India will surprise audiences. In fact we too were astonished at some of the facts uncovered during the research of the film. Bad Toys Inc. will serve as an engrossing and novel viewing experience for audiences who like to indulge in real stories with a difference”.
Producer of this film and Black Iris founder and director Richa Sahai said, “As a company, we’re always itching to produce bold, thought provoking content and Bad Toys Inc was a great opportunity to do that. It’s been challenging, exciting and super fun! Quite a thrill to see people from different corners of the country open up about their most intimate experiences. Clearly India is far more progressive than what’s commonly perceived and we hope the risk appetite to showcase such content only grows.”.
New India needs new stories! DocuBay’s ‘Bad Toys Inc.’ is one such documentary that serves as an engaging watch as well as an eye opener about the evolution of pleasure toys in India. If you enjoy watching films that entertain and enlighten, head to www.docubay.com, and get hooked onto ‘Bad Toys Inc.’.
The film is set to release on Friday, 26 July.
Documentary
Netflix and Warner Music ink landmark documentary deal
The streaming giant has just unlocked one of the richest vaults in music history. Its rivals should be worried
CALIFORNIA AND NEW YORK: Netflix and Warner Music Group have signed an exclusive multi-year deal to produce documentary series and films drawn from the label’s storied artist roster, the companies announced on Friday — a move that hands the streaming platform access to one of the most formidable catalogues in music history.
Warner Music Group represents legends including David Bowie, Cher, Fleetwood Mac, Aretha Franklin and Joni Mitchell, alongside contemporary superstars such as Charli XCX, Coldplay and Bruno Mars. That is a staggering breadth of material for a platform hungry for prestige content and subscriber growth to match.
Under the agreement, Warner Music will work with Unigram, the production company aligned with the label, which will serve as the studio for its long-form projects. Each title will be developed in collaboration with the artists themselves or their estates, ensuring the kind of intimate access that turns a documentary into an event.
The deal reflects an intensifying race between music-rights owners and streaming platforms eager to turn deep catalogues into premium visual content. Music documentaries have become a vehicle for fan-driven, culturally resonant programming — a trend underscored by Taylor Swift’s “Eras Tour” film, which grossed over $260 million globally and reminded every platform chief just how lucrative the genre can be.
Netflix already boasts formidable credentials in music storytelling, with “Homecoming: A Film by Beyoncé” and “Quincy” among its highest-profile releases. The Warner deal sharpens that edge considerably. Rival platforms have not been idle: Disney+ has released “The Beach Boys”, while Max has drawn attention with “Stax: Soulsville U.S.A.” Apple Music, meanwhile, has pushed into original content through its Apple Music Live series, producing documentaries and livestreamed concerts featuring Harry Styles and Billie Eilish.
The battle for music’s visual soul, then, is well and truly on. Netflix has just made its boldest move yet.
