News Broadcasting
News Broadcasters Association seeks GST relief on ads
MUMBAI: The News Broadcasters Association (NBA) has requested the government to either remove or reduce the goods and services tax (GST) on advertisements in par with the print media industry as part of the stimulus package, amid the COVID-19 pandemic in India.
NBA president Rajat Sharma, in his letter to union finance minister Nirmala Sitharaman, said, “Advertisements are an integral and essential part of the business and the main source of revenue for the news broadcasters which has come under severe pressure during this lockdown due to the virus pandemic.”
The NBA statement mentions that ad agencies are putting huge pressure to defer the payments to broadcasters and to allow more time over 60-day credit period; the recovery of bills is going to be hugely challenging, while facing an even bigger task of almost zero income in the next 30-90 days.
“While the news broadcasters are coping with the financial problems of dues’ recovery, we are also facing serious problems of advertising inventory/release orders being cancelled and inventory bookings being than 50 per cent for even the top-rated news channels,” said Sharma.
News channels have gained all-time viewership in recent weeks, as per Broadcast Audience Research Council (BARC) India. However, the exponential rise in viewership has failed to get the ad and inventory sales.
The statement also read, “The news broadcasters have had to take various steps, make alternate arrangements within and outside the premises for newsgathering, reporting purposes. This has resulted in an increase in the operating costs of the news channels during the lockdown.”
Moreover, “Poor recovery and lack of future income would mean that the news broadcasters would have to weather the storm for two-three quarters and hope for a partial recovery towards the end of the financial year,” mentioned the association.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
