MAM
Taco Bell India pays tribute to India’s warriors through ‘Taco Bell cares’ initiative
MUMBAI: Taco Bell India is thanking India’s frontline warriors and pledging support to daily wage earners and underserved communities in the wake of the ongoing COVID-19 health crisis through its ‘Taco Bell Cares’ initiative.
The brand has gone a step ahead and curated a special recipe known as the Taco Bell Care Power Bowl. The wholesome and filling Taco Bell Care Power Bowl has been developed by the brand’s Food Innovation team and consists of white rice, Pinto beans and spicy salsa. The brand has committed to distributing hundreds of meals each day across operational stores during the lockdown period. The meals comprising of the specially-curated Taco Bell Care Power Bowls will help sustain frontline warriors and daily wage earners as they put in long hours during the ongoing health crisis, often not eating for prolonged durations of time, as well as provide filling meals to underserved communities who are unable to access daily rations.
Taco Bell Cares will be led through collaborations with various hospitals, NGOs and partner brands. Currently, the brand has started distribution across New Delhi and Bangalore and will extend the scale of the initiative as it reopens outlets across different parts of the country. The first such activity was kicked off with non-profit organisation Goonj where meals are being delivered to daily workers. The brand has also initiated a partnership with non-profit World Health Group for their community-driven Project Thali, which aims to connect the dots between partnering restaurants, NGOs and the government and ensure that those unable to claim daily ration get access to food & nourishment.
A Taco Bell Care Fund has also been set up which will see voluntary contributions of one-day salaries by Taco Bell employees as their way of supporting the nation. The proceeds from the fund will be donated to the PM CARES Fund set up by Prime Minister Narendra Modi.
Sharing his thoughts, Taco Bell’s master franchise partner in India Burman Hospitality Private Limited director Gaurav Burman said, “In these extraordinary times, we at Taco Bell believe that it is only by coming together as a community that we will be able to overcome this pandemic. I am extremely proud that every individual at Burman Hospitality has voluntarily given generously to The Taco Bell Cares initiative. The country’s unsung heroes are leading the fight against the pandemic, often putting their own health at risk in the process. The Taco Bell Care Power Bowls will ensure that our frontline warriors have a healthy and nourishing meal to keep them energised as they continue serving the nation.
Taco Bell’s commitment to distributing meals is an extension of the unique digital activation that the brand-led in support of Prime Minister Narendra Modi’s ‘Janata Curfew’ held at the end of March. Taco Bell created a virtual bell on its website and urged netizens to ‘Ring The Bell’ as a way of expressing their gratitude to the COVID-19 Warriors, with each bell rung translating into a meal commitment by the brand.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
