MAM
Sakshi, (regd NGO) Creates Awareness on Child Sexual Abuse Launches #MakeHomeASafeSpace Campaign During COVID-19
India is a country where 1 out of 2 children have experienced sexual abuse before the age of 18, most often by family members or people closely known to them. In the wake of coronavirus pandemic, when every individual is required to stay at home, it becomes important to make home a safe place for the children. Sakshi – a rights based NGO, working towards preventing child sexual abuse, has launched a digital campaign #MakeHomeASafeSpace, communicating the importance of an accountable adult community, which is alert, informed and vigilant to secure their homes against potential abuse of children.
#MakeHomeASafeSpace is a part of #StopChildSexualAbuse initiative by The Rakshin Project of Sakshi, in partnership with the Directorate of NSS, Ministry of Youth Affairs and Sports. The Rakshin Project, a Youth-Led Movement, Pan-India, aims to address the Denial, Silence, Stigma, and Shame associated with gender violence with a focus on preventing child sexual abuse, by exercising the Constitutional Right to Equality guaranteed to every citizen of India.
#MakeHomeASafeSpace, a video and visual campaign, rolled out across all social media platforms, addresses the spike in child sexual abuse cases and the demand for child pornography during COVID-19 lockdown and offers a solution through Each Teach Two action line of The Rakshin Project.
According to reliable reportage (https://www.childlineindia.org/uploads/files/childline-sees-a-50-percent-increase-in-the-calls-amidst-covid-19-outbreak.pdf) quoting ChildLine India (Ministry of Women and Child Development), within a period of 11 days of lockdown, over 3 lakh cases and 92000 SOS calls have been reported. In anticipation of such a breakdown, and in response to the changing environment requiring social distancing, Sakshi had adapted its offline education programme to an online model, for prevention of child sexual abuse and had begun to reach out to its students’ constituency through webinars in multiple states, and multiple cities.
#MakeHomeASafeSpace also talks about Sakshi’s fundraising initiative with Ketto, a crowdfunding platform.
Talking about the campaign, Smita Bharti, Executive Director, Sakshi, says “The idea of reaching out to youth between 18 to 22 years is really simple. Each student we are reaching and educating to be a preventer has a family. Each of these students is tasked with a simple action. Each teach Two. One older and one younger family member. If families acquire a comfort around the language to prevent child sexual abuse, and can have a conversation on what to watch out for, and how to call out the behaviour, without succumbing to the barriers of denial, silence, shame and stigma, half the battle is won, and in turn we have a young generation taking charge of creating a constitutionally enabled secure home space, free of child sexual abuse.”
The fund raised through the social media awareness campaigns will be used for reaching out to, and educating students across the country, on how to become preventers of child sexual abuse. The funds will also be used for offering therapy and legal support to survivors.
Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
