iWorld
Punjab Kesari joins VMate to cater real-time verified COVID-19 information
MUMBAI: After roping in doctors and furnishing World Health Organization (WHO)-sourced information in an interactive format, trending short video app VMate has now upped the ante against COVID-19 aka Coronavirus pandemic by onboarding some reputed media houses and journalists on the platform. VMate, among the most downloaded social media apps globally, has now collaborated with Hindi-language newspaper Punjab Kesari to provide its users relevant information related to the pandemic. The publication has launched an official profile on the app through which it disseminates news through short videos.
Punjab Kesari’s profile on the app shares news items from different parts, especially the northern belt, of the country. The major focus of the videos is on Coronavirus-related news, such as latest information about the spread of the virus, situation of migrants stranded due to lockdown and steps being taken by governments and authorities.
VMate Associate Director Nisha Pokhriyal said, “We at VMate have been striving to cater authentic and relevant information to our users in the wake of the novel virus outbreak. We are looking for more such publications to come onboard the platform to ensure users get real time information through verified sources.”
Echoing the sentiments, Punjab Kesari spokesperson and Head of Digital Ad Operations, Vijayender Singh, said, “VMate has an extensive reach in the rural belt and is rightly called 'Rural India' s TikTok'. This association will enable dissemination of information among millions who use the short video app.”
Apart from the publication, a few journalists too have been using VMate to disseminate ground report related to Covid-19 and its impact. Arvind Pareek, a journalist from Chhapar in Churu district of Rajasthan, has been using VMate to report on Coronavirus impact in the state, which is among the worst hit. In his videos on the app, Arvind has interviewed several police officials and sanitation workers. Another similar profile on the app is that of Sunny Sharma, a journalist from Haryana’s Rohtak district. Most of the videos shared by the scribe comprise interviews with migrant workers who are stranded due to the lockdown and scrambling for essentials and police personnel who are on the road performing their duties.
Since the outbreak of the pandemic, VMate has taken a number of steps to aid the efforts being undertaken to tackle the situation. Apart from onboarding medical professionals and launching ‘Myth Buster’, the app also launched a #21DaysChallenge wherein it encouraged people to spend the lockdown time at homes in a creative and entertaining manner. A VMate Corona Anthem was also launched, which talked about the Dos and Don’ts and asserted that the novel virus would soon be gone from India. Celebrities like dancing sensation Sapna Chaudhary too supported the cause by performing on the anthem. Besides, users of the short video app also shared videos to showcase how rural India was coping with the situation. A few of them shared videos of them distributing food among the underprivileged. With these attempts, VMate has demonstrated that the right use of technology can always bolster the cause of mankind against an unprecedented crisis.
iWorld
Bullet microdrama app crosses 10 million downloads on Play Store
Top shows clock millions of views as platform expands across 7 languages
MUMBAI: Short, sharp and shooting ahead, Bullet microdrama app is proving that in the age of shrinking attention spans, brevity isn’t just the soul of wit, it’s the engine of growth. The platform has crossed 10 million downloads on the Google Play Store, marking a significant milestone as microdramas carve out a firm space in India’s fast-evolving digital entertainment ecosystem. The surge reflects a growing appetite for snackable, high-impact storytelling, with Bullet leaning heavily into quick, engaging narratives that resonate across diverse audiences.
The traction is visible not just in downloads but in content performance. Among its top titles, Rickshaw Romeo leads the pack with 9.1 million views, followed by Auto Raja at 3.4 million, Laxmi Raj at 2.6 million, Lady Boss, With Love at 2.2 million, and Dear Didimoni at 1.9 million. The numbers point to a platform steadily building repeat engagement rather than one-hit virality.
Beyond the app, Bullet’s digital footprint is also expanding. The platform has crossed 100,000 followers on Instagram, signalling a growing community that extends beyond passive viewing into active content discovery and sharing.
A key differentiator lies in its linguistic spread. With content available across 7 Indian languages, Bullet is positioning itself as one of the more inclusive players in the microdrama space, tapping into regional storytelling to drive scale and relevance simultaneously.
The milestone comes at a time when short-format storytelling is gaining serious momentum, with platforms experimenting to balance volume, novelty and retention. Bullet’s early traction suggests that audiences are not just scrolling, they’re sticking around, one bite-sized episode at a time.
